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The burkini, a complete bathing suit, worn mainly by Muslim women, was both redundant and loaded with symbols, and was banned in parts of France in 2016. Sara Mohammad, president of the association Never Forget Pela and Fadime (GAPF), described it's a strong symbol of women's pressure.
Wednesday, the sports channel told Stadium Dagens Nyheter starting with burkinis because they listened to customers' wishes and that they "were proud of their range".
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However, on their Facebook page, a large number of users have criticized the decision, announcing their intention to boycott the stores.
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Far from the web page
The garment had been placed in the store's online store, but on Thursday, Burkinin was not found on the Stadium website.
Angelica Larsson, head of press and information, told SVT News that "something has gone wrong".
This is a technical error, and has nothing to do with the criticisms you received?
"It's you who chose the word technical error," says Angelica Larsson, and returns other questions to e-mail.
"We take care of the reactions"
At the company Facebook page they write in the afternoons: "We react and want to emphasize that Stadium is opposed to all kinds of oppression".
For SVT News, you will later inform by email that the company "can not explain why the product is not visible" and that "Stage" wishes to emphasize that we abstain firmly from any religion, politics, culture, religion, ethnicity or other, not belonging to the world of sport. "
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