A record Christmas trade is expected this year again

Trade in December is expected to increase by 3% this year compared to last December. This is indicated in a forecast developed by HUI Research.

"We are at the peak of an economic cycle, we are growing our workforce and growing strongly, the reason for the consumption is good, and so the preconditions for increased sales in the trade are good," says Jonas. Arnberg, CEO of HUI Research.

The average Swedish is expected Shop for 7,817 SEK per person in December. It's about 1,500 more crowns than the rest of the year. According to Jonas Arnberg, no industry should excel much.

"During Christmas, toys, electronics and fashion are heavy industries, but no industry stands out more than anyone," he said.

The days before Christmas Eve are a Saturday and a Sunday. The fact that they are numerous should give new impetus to trade. If the snow falls over the weekend, HUI expects the Christmas trade to reach more than $ 80 billion.

– The snow favors the exchanges. This means you want to buy jackets, skis and pulks. In particular, the sports sector is gaining snow, says Jonas Arnberg.

At the same time, the challenges Black Friday, November 23, the traditional Christmas business in December. There has also been speculation that Amazon is considering a full-fledged establishment in Sweden for Black Friday, which could put pressure on dealers.

– When Amazon entered other markets, Australia last, this was done in connection with Black Friday. If the school does not come this year, I think it will be Black Friday next year, says Jonas Arnberg.

As more and more offers Online increases the need for operational logistics systems. Jonas Arnberg believes that deliveries will work as they should.

"I think I can trust that, it's clear that logistics are challenged when such large volumes are transferred to the network," says Jonas Arnberg.