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Bauer Media evolves before August, date of entry into force of the new radio licenses. "Through this partnership, we are further strengthening our position in the Swedish radio market," says Staffan Rosell, CEO of Bauer Media.
On August 1, national licenses come into effect and Bauer Media reinforces its position by including A partnership with the Scottish radio company Mad Men Media
Through this alliance, Bauer Media will be able to expand the distribution of Rockklassiker radio station in Gothenburg, Malmö, Helsingborg, Ängelholm and Landskrona. In addition, Bauer Media is coming with Mad Men Media to drive the Retro FM station in Skåne. In addition, Bauer Media is also partner in a broadcasting state in Stockholm
– By becoming partners, we further strengthen our position on
the Swedish radio market. By obtaining the best national network for Mix Megapol and developing the distribution for Rock Classics, we ensure our role as a market leader, says Staffan Rosell, who is for Bauer Media in Sweden and Finland.
Robert Persson is CEO of Mad Men Media:
– After receiving licenses to broadcast in the three metropolitan areas, we sought the best partner to join and grow our business, and the position of the radio on the media market, in a positive way. With Bauer's media, who showed that they really wanted to bet on the radio, we felt we were capable of fulfilling our dreams, he congratulated them.
Thanks to the partnership, Rockklassiker will be heard in Stockholm, Göteborg, Malmö, Helsingborg, Ängelholm, Landskrona, Östergötland, Värmland, Kungsbacka, Gävle, Kalmar, Gotland and Örnsköldsvik, writes Bauer Media in a press release. Since August 1st, Bauer NRJ and Mix Megapol stations can also be broadcast nationwide.
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