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Bonnier News Brand Studio, Innovation and Creative Agency for Dagens Industri, Dagens Nyheter, Helsingborgs Dagblad and Sydsvenskan, were nominated Tuesday for the winners at the 2018 Native Advertising Awards. They landed gold in the category "Advertising Agency" Aboriginal / Studio of the Year ", the most prestigious award In the competition.
In the category, they competed with world-renowned actors, The Huddle Room and Branded Content at Refinery29, who placed second and third.
"It's really fun to win gold. Last year we were three in the same category and the next day we took the ribs and decided to be the best at Since then, we have been working to get here, "said Anna Arvidsson, head of the Bonnier News studio.
Galan is kept underneath Native Advertising Days in Berlin, organized for the fourth year in a row and for three days. This year, there were 33 categories in the competition. CNN, The New York Times and Netfilix are among the participating companies.
The nominated companies were selected by a jury made up of members from across the sector. Jesper Laursen, Founder and CEO of Native Advertising Institute, and Stephanie Losee, Content Manager at Visa.
"Close cooperation with the editors and the Bonnier News set is very important and that's what gives us the honor of winning this award. Our vision is to help ensure the future of journalism, "said Anna Arvidsson.
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