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Comcast examines the price giant for the TV giant with a bid of 297 billion SEK.
The battle to buy the European giant Sky TV continues. Comcast has published a new offer of 297 billion Swedish crowns, reports DI.
The offer came on Wednesday after 21st Century Fox's opponent put a bid of $ 284 billion earlier the same day.
The two players made an offer on Sky since April of this year, and together they have significantly raised the price of the sky when 21st Century Fox's first bid in December 2017 was 136 billion crowns.
The context of the auction battle resides in Disney's purchase of 21st Century Fox's entertainment section. Disney and Comcast are now trying to compete with streaming giants like Netflix through acquisitions.
– There is no chance that Disney or 21st Century Fox will launch Sky on Comcast. We can always hope for a good deal. The prize is heading in one direction. It's a good time to become a shareholder of Sky, "said Paolo Pescatore, Media and Media Analyst, at CNBC
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