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Comcast increases its offer on the British television network Sky to 297 billion SEK.
Comcast increased its bid on Sky Wednesday to 297 billion, or £ 14.57 per share. This is evidenced by a press release from the company.
The offer came in response after 21 Century Fox with media giant Rupert Murdoch in Spetsen earlier in the day offered an offer of 14 pounds per share.
The two media giants were in April of this year a bid battle about Sky. A bidding battle that has seriously pushed the price tag on the British television network.
The first offer of 21st Century Fox was filed in December 2017, representing 136 billion crowns. Since then, Sky's supply has increased 118%.
Martin Skybert, vice chairman of Sky's independent board, praised the offer and said in a comment that the offer represented an attractive bonus for Skys shareholders. ".
It remains to be seen if 21st Century Fox responds to Comcast's offers.
The latest attempt to acquire Sky by Fox is not the first. In June 2010, Rupert Murdoch attempted to buy Sky with an offer of 95 billion Swedish kronor. But after the resistance of the English government, the media police chose to withdraw the offer. For the time
In December 2016, Rupert Murdoch made another attempt to acquire Sky with an offer of £ 10.75 per share, which earned the company SEK 136 billion. But the agreement was delayed because the British authorities delayed their approval because there were concerns over excessive concentration of power in the British media.
In April of this year, Fox released the American competitor Comcast in the battle. £ 12.5 Per Action
The Battle of Sky is part of a major battleground where American giants Disney and Comcast are trying to expand through acquisitions to face offspring competition like Netflix.
In the context of the ongoing bid battle between Fox and Comcast, the current agreement is where Disney buys Fox Entertainment Section for $ 71 billion, or 620 billion Swedish kroner. In the event that Fox wins the battle, Disney would own the entire Sky, according to CNBC
In addition to broadband and mobile Sky is the UK's largest pay-TV provider. But the network also allows potential buyers to access key European markets like Germany and Italy.
"There is no chance that Disney or 21st Century Fox are launching Sky at Comcast.We can always hope for a good deal.The price is heading in one direction.It's a good time to become shareholder of Sky, "said Paolo Pescatore, an independent telecommunications and media analyst, at CNBC
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