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While e-commerce continues to grow, nothing says that it is difficult for physical commerce in many ways.
It is about staff cuts, stores that close and move to the network, bankruptcy chains, etc.
The last successful channels are Odd Molly which closes two-thirds of its stores and cheap chains Club Xprs who announced the bankruptcy in mid-October, reports Breakit.
According to the information website, there are mainly ten chain stores that have been very difficult this year.
Here are the stores that had the hardest 2018:
1. Odd Molly. In early October, the chain of announcements closes two thirds of the store network. The company is reducing sales and has launched a measurement program.
2. Club Xprs. Another clothing chain went bankrupt in mid-October. The company is focused on combining high volumes and very low prices, which did not go as planned.
3. The best of brands. With a liability of 80 million euros, the chain began rebuilding the company. It has also recently been announced the closure of five out of eight stores.
4. Technical magazine. Last year, the company was charged with 200 million debt and the technical magazine was rebuilt this summer. According to Breakit, the financier bought Peter Gyllenhammar then entering the company that is now looking to the future and intends to invest more in e-commerce.
5. H & M. The giant has struggled to switch from physical stores to network purchases. The report reaching the end of September was weaker than expected. At the same time, the company has started a cooperation with Klarna.
6. Lindex. In 2017, 60 positions were announced at Headquarters in Gothenburg and in the spring of 2018, it was revealed that 20 stores would be closed. At the same time, networking has increased by 65%.
7. Boomerang. The company was declared bankrupt at the beginning of the year following an unsuccessful attempt to speed up e-commerce. The brand was subsequently purchased by the Tisenhult group but the physical stores were closed.
8. Indian. The furniture chain made a real loss in 2017 and started in 2018 by closing 20 stores. Now you are investing a lot in e-commerce.
9. Gallerix. In the early summer, Gallerix, the interior decoration chain, went bankrupt with 15 stores. Even in 2013, the chain went bankrupt but was relaunched by new owners.
10. XXL. The sports channel recently announced that several stores may be forced to close after falling sales in the third quarter.
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