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The heat wave that has been parked in northern Europe has generated enthusiasm among fans. Yesterday the news was that the fans of the big Swedish chains Elgiganten and Mediamarkt are completely sold in the store, but also with the suppliers.
In the neighboring countries Norway and Denmark, they are still there – but the question is how long. Classic summer products such as fans and air conditioners are out of control. The Danes go on pilgrimage to the shops to buy cold products, and the shelves can hardly be filled until they are filled again, "says Jonathan Lorentzen, Sales Manager at Elgiganten in Denmark .
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The latest Elgiganten sales statistics in Denmark show that over the past three months, more than 10,000 products were sold in the fans and air conditioning sector. Sales rose over 400% over the same period last summer.
– Since the beginning of the warm-up period, we have sold a cooling every minute of opening, says Jonathan Lorentzen
increasing fan sales as a rocket.
– We have never seen a similar sale of fans and air conditioning. Here, people came out of the house to buy fans. Soon, our shelves and our warehouses are completely empty, "says Arnstein Værdal of the Norwegian company Elkjöp.
He believes that the company's purchasing team has an exceptional routine and skill to order products in time to meet the demand.
– In most cases, we are right to anticipate customers' buying habits for the summer, but when it is so hot on such a large surface, it will also be a challenge for us. . And that shows what a crazy time we have this summer, "says Arnstein Værdal.
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He also says that his Buyers are now looking for light and odor in all possible channels to dust the market on fans – that a classic winter product like a heat pump can be a hot sell.
– We notice a growing interest in heat pumps, says Arnstein Værdal.
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