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The fastest way to win customers
The H & M Zara competitor, owned by the Spanish clothing company Inditex, focuses on store deliveries as a way to increase sales.
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Zara equips its stores with the ability to deliver deliveries to network customers, hoping that they can ship goods faster than clothing via a department store
The investment includes 2,000 stores in 48 countries, including the United States. This means that it is one of the largest investments made by Zara, and Zara expects the changes to be completed by the end of the year. # 39; year.
According to Pablo Isla, CEO of Inditex, the designer is of great strategic importance. , and mentioning an idea of complete integration between stores and digital storage rooms. According to Isla, the probability of being able to get full price increases if you offer the customer what he wants quickly.
The Wall Street Journal writes that Zara's initiative is taking place in light of what traditional brick and mortar players are using
Read more: Shame on competitor H & M – Zara shot
Analyst Brendan Witcher expects that a third of US clothing retailers will realize annual sales of one billion or more able to send goods from the store by 2020. This corresponds to a strong growth when the figure was close to zero five years ago.
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