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MTG does not think that the e-sports part of MTGx will be profitable during the second half of 2018.
According to the CEO of the company, Jørgen Madsen Lindemann, the press agency has published its report for the second quarter. sales decline of one of MTG's electronic sports companies, ESL, in the segment called "white label", ie events and products under other names than those of society. Here is a more timid growth to wait in the second half, said the CEO of MTG at the conference. He also highlighted, among other things, strong comparative figures for the electronic sports section in the fourth quarter.
During the second quarter, MTG implemented restructuring measures within ESL and cost $ 49 million. We continue to restructure, streamline and focus our resources on events where we are able to strengthen our media and sponsorship agreements in order to maintain our leadership position and build a mega-sport in sport, "writes Jørgen Madsen Lindemann in MTGx's e-sports segment's sales amounted to SEK 411 million in the second quarter, or more than 40% of the division's total
"We expect limited growth in sales of Esport in the second half, but losses are expected to decline, writes the company in the report.
For online games, accounting for more than half of MTGx's, the company previously said that an EBIT margin of 20% over the whole year is a good benchmark.This evaluation still applies, says the CEO of MTG in Direkt
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