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The prestigious cheese company Norins Ost, with two stores in Linköping and one in Norrköping, has decided to close one of its stores in Linköping. This is the Storgatan 54 store, which will be back in early 2019. The family business, which has existed since 1931 and is run by the third generation Norin, is now investing even more in its wholesale business, its online commerce and its customer experiences.
Our online store Ostogram.se is today the largest cheese shop in the country. Like many other retailers, we notice that more and more people are choosing to shop via the network. In a press release, Lena Norin, CEO of Norins Ost, said: "In addition to the stores, Norins Ost, headquartered in Jägarvallen, outside of Linköping, operates a large database. wholesalers where you supply goods to about 50 cheese and deli stores across the country. Wines and cheeses are another growing area of business for Norins
– Wholesalers make up the majority of sales today and our tests are growing in number. So, just because we close a store does not mean we are going downstairs, but we are changing. Today, we see a clear trend where customers want more and more a more inspiring buying experience. In the Nygatan store, we see good opportunities to develop a high-end store concept, says Lena Norin.
Growing network commerce poses a threat to physical stores, while Lena sees the digitization of new opportunities where networking and traditional commerce interact and create even greater benefits for customers.
Shops in our city centers are closing again. A particular problem here in Linköping is the lack of parking facilities at the center. However, if you are able to integrate the best of digitization with physical meetings based on experience, then you have a winning concept. We always want to live, live and meet in our downtowns, even if we shop less in physical stores. At this development, we must adapt, while it is important for us to keep our souls and keep our mark strong, "concludes Lena Norin
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