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The former boss of WPP acquires the production company Mediamonks.
Sir Martin Sorrell, former CEO of WPP, left his post in April after an internal investigation was added due to suspicions of "inappropriate behavior" and abuse of the assets of the company. ;business.
The news is well known in the industry, although major customers of WPP, such as Procter & Gamble, Unilever and Johnson & Johnson, would not comment on the impacts on their part.
It is now clear that Sir Martin Sorrell's own company, S4 Capital, is buying the production company Mediamonks, reports Adage.
S4 Capital describes the operation as a merger rather than a buy-in. Interestingly, the former workplace of Sir Martin Sorrell WPP was also interested in the acquisition of Mediamonks.
– This represents an important step toward building a new era, a new era and a new way of building digital agency platforms for our customers. Media roots are entirely in new media, data, content and technology. Our next step will be to build on this platform and add significant analytics of data and digital media purchases. The company will agree with Mediamonk, "said Sir Martin Sorrell in a statement.
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