Small, green and renewable, it's beautiful – also in the future

The way we are Electricity generation, distribution and consumption face rapid and profound changes. New technologies make the production of electricity from renewable sources cheaper and more efficient. The distribution will be detailed with increasing precision for the customer in order to optimize prices and consumption. At the same time, the Swedish electricity market will be further integrated with the rest of Europe.

"This transformation will put many innate perceptions in the mind," says P-G Johansson, CEO of the whitening electricity company Rödeby Energi AB in Rödeby.

Some fears for However, he does not expect development to flee the company.

– No, it's the opposite. And for several reasons. Rödeby Energi AB is part of a small group consisting of a network company, Rödeby Elverk, and a production company, Rödeby Kraft AB. This gives us three stable legs to stand up. Rödeby Elverk is an economic association that involves both a better anchorage in the local community and long-term owners and lower performance requirements, strikes P-G Johansson.

The local extension is perhaps the most important, says P-G Johansson.

"We are located in Rödeby, close and accessible to the vast majority of our guests.If they are wondering or want to complain, they can only call or get up at the office and ask their questions personally." -with the anonymous customer service of the large company to which you access only by e-mail or by chat.

A little flexible An administration with good local knowledge means short deadlines for moving from decision to action. This not only reduces costs, but often means less hassle and more consensus with different stakeholders when planning and building new facilities.

Close contact with clients also means that it is easy to perceive what they are looking for or what they are missing.

"We are now one of the few companies that can offer combined-price electricity subscriptions, with half of the consumption having a fixed taxi and the other a mobile." Most providers have removed this opportunity, but we know that a large number of our customers appreciate the model and wish it.

The need for information and knowledge meets P-G Johansson and his colleagues on a daily basis.

It may be the owners who want to know more about the conditions of use of solar cells on the roof. Or again, it is school classes, retirement companies or companies that want to visit the big group solar cell site in Bostorp and learn more.

"They come to us for a glimpse of the future," says P-G Johansson of Rödeby Energi AB.