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Whether it is difficult for the physical trade is not new. Recently, several stores went bankrupt, relocated or lost their stores.
The latest is Odd Molly, which closes two-thirds of its stores and the chain of discount stores Club Xprs, which announced its bankruptcy.
In an interview with Breakit, Jonas Arnberg, CEO of HUI Research, also predicted that physical trading and electronic commerce could complicate things in the future.
"Online commerce is becoming difficult, and now there will be two clashes when clothing chains are launched online and Zalando, Alibaba and Amazon will also come," Arnberg said.
It remains to be seen which actors find management models that work and those that do not. Here are some of the bankruptcies and cuts that have taken place so far this year.
Odd Molly: The clothing chain announced in early October the closing of two thirds of the store network. The previously profitable company has reduced sales and launched an action program.
Club Xprs: The low price chain went bankrupt in mid-October. This after the hope of succeeding by combining large volumes at very low prices has continued.
The best brands: A liability of 80 million euros helped rebuild the chain at the end of August. A work still in progress. The recorder has recently requested more time and has announced that 5 out of 8 stores have already been closed.
Teknikmagasinet: A high shoulder and a trash have put the Technical Magazine in reconstruction this summer. The financier Peter Gyllenhammar then bought the company, which is now looking to the future. According to the data, the conventional channel will invest more in e-commerce in the future.
H & M H & M is having trouble moving from physical stores to e-commerce. The latest report was worse than expected – but gave a promising boost to e-commerce. Klättjätten has a strategic partnership with Klarna.
Lindex: By the end of last year, 60 positions had been announced at the Gothenburg headquarters, and last spring it was announced that 20 stores would be closed.
Boomerang: In January, Boomerang was bankrupt after an unsuccessful attempt to speed up e-commerce. The brand was subsequently purchased by the Tisenhult Group, belonging to the Börjesson family. However, the physical stores have been closed.
Indian: Indian recorded a brackish loss for 2017 and began the year by toppling 20 unprofitable stores. A major investment in e-commerce is currently underway, with sales rising 50% over the summer.
Gallerix: In the early summer, Gallerix, the chain of home decorations, with 16 stores and e-commerce was bankrupt, reported the market.
XXL: The Norwegian sports giant XXL has recently announced that its stores could close after a drop in sales in the third quarter.
Ellos: The postal giant recently launched 50 of the 600 employees.
"When we were a mail order business, the business was competitive at the national level.We now meet international competitors, with players like Asos, Amazon and Zalando.It's a challenge, not only for Ello, but for the whole sector, "Hans Lindau said at the moment.
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