Strange managerial departure of H & M's new initiative

It is Monday that the international media reported that Oscar Olsson had left his CEO last July on the H & M start-up, Nyden, that he helped found.

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The news is published via the Linkedin network

This means that he only had the CEO for three months before to leave. The news came from his side on the Linkedin Career Network – where he finished the job of CEO in his CV.

– It is true that Oscar Olsson left his job at Nyden, but he is still employed in the H & M group, "said Jeanette Mattsson, presidential spokesperson, to Dina Pengar.

Who will succeed him?

– I do not know

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Reported directly to Karl- Johan Persson

Three months after the launch, he leaves his role and there is no successor, what is it?

– The information I have just given is the one I can give you.

Currently on Oscar Olsson's Linkedin page, he is the creator and head of the Innovation Lab at H & M.

In his role, he reported directly to the CEO of H & M and principal owner, Karl-Johan Persson.

However, the title he had since January 2017, as described, so before starting to work with Nyden in August of the same year.

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Only two hours of sleep per night

Can you tell us about Oscar Olsson's new role?

– No, but if you have any other questions, send me an email and I will review it, "explains Jeanette Mattsson.

Nyden aims the 80s and 90s, millenials, and has, among other things, had a design collaboration with actress Noomi Rapace.

It was reported late last year that media profile Alexander Bard had a role of "philosopher of the house" for Nyden – which provoked criticism because of his statements in the frame from the call # metoo.

Oscar Olsson only needs two hours of sleep

– No feminist break in the world can make me lose a single mission, commented Alexander Bard on the criticism .

In an interview with New York Magazines, as of December 2017, The Cut told Oscar Olsson that he repeats mantran for 45 minutes a day, reading as many books as possible and only requiring two hours of sleep per night.

He also gave his point of view on future brands:

– In this future company, for any brand or supplier, you will have to accept the fact that the power is not in your hands. The balance of power has been broken at what we call tribes, he told the newspaper.