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The Swedish retail business has almost improbable 21 years in a row with growth. At the same time, shopping centers have been established regularly, which has traditionally followed the development of retail trade in general, both in terms of sales and visits.
But the shopping center has changed since 2011. Sales have increased but flows to shopping centers have declined.
– There are many reasons, including the ongoing structural change, that we sell more when we shop and shopping at shopping centers is longer, says Tobias Rönnberg. A global survey of ICSC (International Council of Shopping Centers) shows that supply in shopping centers is changing. In Europe, 80% of the supply is in a mall trade while in Asia it is only 60%.
And the space for trade will continue to decline
According to the survey, the proportion of trade in European shopping centers will be 62%. Percentage in 2027 ..
So what are the remaining 38% to compensate for visitors?
– In fact, most experiments with e-commerce, such as e-commerce, for example Tobias Rönnberg
is a bit like that part of Gröna Lund s & # 39; 39; installs in a shopping center
– Shopping malls in Asia often have theme parks at the middle level, all
In order to understand the change and the relationship between sales and visitor flows, HUI and Viametrics Now Launch Benchmark Index (BIX) Report
The idea is that
4] will report monthly and quarterly data from more than half of the stock of shopping malls in Sweden – more than 100 shopping centers.
– We will follow what visitors are doing. According to Tobias Rönnberg, data on how visitor flows affect sales makes it possible to make assumptions about its evolution.
The transformation of the shopping center – from the commercial destination to the lounge Monday afternoon. From left to right: Emma Hernell, HUI, Tobias Rönnberg, HUI and Patrik Elfwing, CEO of Viametrics AB
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