Then we shop in the heat – Norrköping

A strong summer heat means strong pressure for the grocery store trade. Many of them do their shopping in a completely different way than the winter months, and 32% of grocery stores say they sell a lot more in the summer. At the same time, many clothing stores and e-dealers are cursing the record temperatures of the year. In a recent study by Swedish Trade, 47% of e-dealers say they have reduced sales in the summer. According to Mattias Holmqvist, press officer at Svensk Handel, sunny weather generally benefits grocery stores and grocery stores, while lower temperatures generally favor retail stores and clothing stores

. ice cream and barbecue accessories. We have also seen that the trade of building and iron increases with the heat.

Viktor Bergman works at Ica Maxi Ingelsta and tells us that soft drinks and liquidation often sell at the end.

– The drinkers have a hard time take out their products. Shelves are often chosen and it is completely out of liquidation this year. But there are still many customers and I imagine that many shop because it's cool and fun here, "says Viktor Bergman

. The spring heat wave also influences the traditional seasonal series of clothing stores. Sales of shoes and cool clothing have risen sharply this spring, and many stores have already sold summer clothes in May.

– June is a sales month and many stores usually sell summer clothes like linen and shorts. "Mattias Holmqvist

It is not surprising that sales of Systembolaget increase during hot days. Other bestsellers a little more intact are goggles, cold carpets and dog jackets – a product that goes home with people.

] – Refrigerators are selling as soon as we are new. calling and asking them almost every day. Customers often buy chilled beds to cool down when they can not cope with the heat, "says Linnéa Jansson, sales assistant at Arken Zoo.