Tourism in Gotland develops thanks to Almedalen – Economy

According to figures from Tillväxtverket and Statistics Norway, the number of guests in Gotland has increased in recent years. In 2016, there was a record year with over one million visitors a year, a difference of nearly 250,000 visitors compared to 2008. The week of Almedals, meaning several experts, is crucial for Gotland tourism

. Many because the week is an important community point for discussing development issues. There are sometimes visitors to Gotland. Almedalen puts the focus on the whole of Gotland, says Ulrika Nisser, project manager, visiting the development of the industry at the Swedish Tillväxtverket.

Today, the week of politicians has grown and received international visitors. Almedal Week contributes to the diffusion of the mark Gotland, Henrik Aare, public relations consultant at Northern Link PR

– A few years ago, only our Swedish and Nordic customers were interested in Almedalen, while the brand now seems to have much more notoriety raised internationally. This trend also applies to our customers in other industries, says Henrik Aare, Northern Link PR.

Today, Almedalen is one of the most important weeks for the visiting industry. This applies especially to areas such as accommodation, restaurant, catering, sound and light, Mats Jansson, business strategist in the Gotland region. But Almedal Week has evolved step by step. A central part of the development was built by Visby Strand in 2007.

– For a long time, Almedal Week and visitors went hand in hand. When more people visit the island, Almedalen grows up, and when Almedalen grows up, more people want to grow up. Political Week is an important source of income that provides stability throughout the year for local businesses. According to Mats Jansson, the hospitality industry, where businesses today pay almost everything for accommodation and accommodation, is far from negligible.

What does the future look like for Almedalen and tourism? This week, Gotlands Allehanda reported that several authorities have chosen to return from Almedalen. Mats Jansson believes that Almedalen develops and gains concentration

– In the future, there will be as many visitors as Almedalen will have to change. From the beginning, the week was mainly for those who were already on the island or tourists on the spot. The political week goes back to its roots now, says Mats Jansson