20 minutes – Mall of Switzerland is fighting for its customers



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"At first, it worked better, but now the frequencies have gone down, I'm glad I'm not only dependent on the mall, but I'm also selling online," says the operator. a shop in the Swiss Mall for the "Sonntagszeitung" After the opening of the second largest shopping center in Switzerland in early November, the number of customers is below expectations, with nearly two million visitors after nearly six months .The annual goal is five million customers.

The situation seems to worry some rented shops: "If we extrapolate the annual business figure with the current figures, we will not get not even a quarter of the expected revenue, "says one of the largest shops.It is" catastrophic, "he told the newspaper.Most better do it in shops near escalators or next to the Migros

"Intended temporary use

According to the Sunday newspaper report, a project group was set up to deal with the future of the Mall Offers. The main subject is how the areas in the attic floor will be used in the future. Apparently, the owners of Abu Dhabi would have demanded that. Because about 3000 square meters, only about half of the space is left there. Overall, about 80% of the available space is rented.

Large crowds on the day of opening (Video: jas / sw)

"The adaptations of concepts are currently being developed for the retail space in the attic floor," says Jan Wengeler, director of the mall . It should also go for renting outside the retail trade. An "interesting temporary use" would also be examined. But there are no details on it.

After all, visitors to the mall appreciate their visit. "We come here often, there are cool stores and few people," said a teenage girl, and a girl's mother said, "We are often here. It's convenient for us. Our daughter does not stumble on the feet, because the mail is almost never full. »

(gwa)

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