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In his study "Golf is healthy. Golf in Graubünden is even healthier, "explains Beat Villiger, former head of the Swiss Olympic Games, explaining the positive impact golf has on health: a Swedish study of more than 300,000 subjects shows a five-year lifespan years longer than that of golfers is shown in the message of Jung von Matt / Limmat. Villiger also highlights the many health benefits of Graubünden. These include allergenic and low-polluting air, sunny location and hilly golf courses that intensify training.
Golf Preparation Against Stress and Overdose Terrestrial
To emphasize the positive effect of golf in Graubünden, Graubünden holiday on the reservation of a golf course. As an accompaniment measure, the use of the Bündner Golf preparation is recommended. This is a pack of 6 golf balls with the logo of Graubünden Golf, which is similar to a pack of drugs. The drug was created specifically for the campaign and is available in Graubünden golf clubs and online in the fan shop, as written Jung von Matt / Limmat in the ad. A cautionary note warns against overdose or side effects as befits a real drug.
Three short films featuring the nice ibex Gian and Giachen complete the campaign. Both will comment on the peculiarities of three golfers on the Bündner Golf Course Brigels. The purpose of these three films is to highlight the health benefits of golf.
1. "Ballsuach-Brüggli":
If you are looking for a golf ball, you will do good for your back.
2. "Auga-Relaxer":
The admiration of the mountain panorama calms down.
3. "Zen-Bunker":
The rake has a profoundly relaxing effect.
Head of Bündner Golfverband: Pius Achermann (President), Leonie Liesch (Director Chur Tourismus), Nicole Hemmi (Marketing Project Manager Arosa Tourism), Katherina Desch (Head) Sales and Marketing Secretariats Golfclub Engadin), Eva Stöcklin ( Director Golfclub Davos); responsible at Graubünden Holidays: Clemens Bartlome (Product Marketing & Experience Manager), Marc Held (Grischun Project Leader), Roland Signer (Corporate Communications), Thalia Wünsche (PR Experience); Head of Jung von Matt / Limmat: Adrian Merz, Alain Eicher (art direction), Lukas Amgwerd, Maren Beck (text), Lukas Frischknecht, Lukas Wietlisbach (art direction), Michel Nellen (consulting and media relations), Marie Vuilleumier (consultation)), Amina Elmallawany, Fabrizio Rutishauser (DTP / Montage), Pepe Kägi (Production), Dennis Lück (Creative Director); external partners: Rocket Film GmbH (film production), Sébastien Kühne (director), Claudio Zuccolini, Sergio Greco (spokesperson Gian & Giachen), Jingle Jungle AG (sound). (pd / as)
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