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As big tech and entertainment giants like Apple and Disney deploy new streaming TV services to compete with existing players like Netflix and HBO, consumers now have a dizzying array of choices to choose from. streaming solution.
On Monday, Apple should finally reveal what it is working on in the field of streaming television, including the details of its planned offers and the original series ordered. This will give consumers already subscribing to everything from cable TV to Netflix, an additional option to think about.
Meanwhile, Deloitte today releases the results of its 13th annual Digital Media Trends Survey, which reveals a wealth of new information on topics such as consumer spending in terms of time and money. for streaming content.
According to Deloitte, the average American consumer is currently subscribing to three streaming video services, suggesting that the stakes among all competing players should be which ones can successfully position themselves as unavoidable. Netflix, for example, is something that many consumers might find it hard to give up, while something like CBS All Access or Starz could be considered interesting and fun to have, but not necessarily essential.
According to this new report, 43% of consumers still share their loyalty and subscribe to both streaming and conventional pay television services. This means that the cord cutting phenomenon still has room to grow and reduce the profits of traditional businesses.
According to this survey, the abundance of choices naturally leads to more and more frustration among consumers. Some 47% of consumers, for example, say they are frustrated by the explosion of subscription offers, which means that the content they want to watch is spread over competing offers.
According to the survey, nearly 40% of young women watch an average of four hours of content each week in a single session. And most Millennials report relying on social media to learn about new shows to watch.
"With over 300 of the best video options in the US, coupled with multiple subscriptions and payments to track and justify, consumers may be entering a period of 'subscription fatigue'," said Vice President Kevin Westcott. President of Telecommunications and Media in the United States Deloitte LLP's Entertainment Leader "While media companies and content owners are looking for ways to build loyalty and develop their subscriber base, they need to continue to strengthen their content libraries, quality, distribution and value, but also to monitor consumer frustrations, including advertising and data overload, privacy issues. "
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