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Traditional supermarkets continue to lose their share of the US budget for food and consumables. (Photo by Robert Nickelsberg / Getty Images)
Getty Images
On the shopping list of US consumers, one element is missing more and more: traditional supermarkets. & Nbsp;
The stores' share of US consumer food and consumables consumption last year dropped by 2.5 percentage points to 35% of the $ 1.5 trillion market, according to the 2019 report. Inmar Analytics titled Future of Food Retailing, released Wednesday. According to the research firm, the share of traditional supermarkets is expected to fall to less than 33% by 2023.
Another way to look at change: including small, small-scale grocery stores and other types of grocery stores, all traditional grocery stores have seen their market share fall by more than half from 90% to 44%, against 44%. years ago, the study shows.
Where do consumers buy instead? Supercenters led by Walmart and wholesale clubs like Costco took 20% and more than 9% of food and consumer goods purchases in the United States last year. & Nbsp; & nbsp;
Dollar General and other dollar store chains, which added coolers and doubling product sales and other grocery sales, have also taken shares. & nbsp;
All the traditional grocers have lost ground. According to the study, "limited assortment" grocery stores such as Trader Joe's, Aldi and Lidl, often win consumers over prizes through their narrower assortment of store brands and their "fresh format" supermarkets such as Wegmans and Amazon's Whole. Foods, have also reported prices at the grocery store.
Not surprisingly, in many store formats, increasing online sales is a common denominator. & Nbsp;
Online sales of food and consumables jumped nearly 22 percent to $ 58 billion last year, driven by Amazon's 23.5 percent rise to $ 21 billion, according to the report. 'study. & Nbsp;
Changing consumer behavior and increased competition have put traditional supermarkets, led by Kroger, on the alert. In late 2017, Kroger launched a three-year plan to "replenish Kroger's inventory," one of the key elements of which is to become an "omnichannel" retailer and respond to consumer demands, where, when and where they want.
Kroger, which operates about 2,760 stores under brands such as Harris Teeter and Ralphs, announced its best-selling quarterly comparable sales since the start of its reorganization plan. & Nbsp; Online sales jumped 31%.
He added that he had extended the grocery collection to 1,780 locations and made delivery to 2,225 to cover approximately 95% of targeted households. He is also working with Ocado, a European online grocery retailer, to build automated warehouses to respond to e-commerce orders. & Nbsp;
Kroger also bought Home Chef, a meat meat business, to meet the growing demand for convenience. Kroger said Thursday that its store's own brands had seen their sales increase by 3.1% with the launch of 203 new items in the quarter.
Respond to the increased demand for herbal meat, Kroger recently unveiled & nbsp; its range of private brands Simple Truth of fresh meatless burger patties and other products. & Nbsp;
He also opened Kroger Express and Kroger Pickup test stores in some Walgreens pharmacies. Another major agency in July, she was named creative advertising agency DDB New York, which counts among its customers, including McDonald's, the parent company of M & amp; M, M, its very first record company to create a brand "refreshed and stronger". reader visits. & nbsp;
Nevertheless, its fight against other larger retailers will not be easy. In one example, even though Kroger has invested in price reduction, studies have shown that Walmart generally had a lower price advance. & Nbsp;
Kroger is the No. 2 US grocery retailer, with a 9% market share in 2018, behind Walmart and its 26% share, according to Euromonitor data.
Meanwhile, the increased investment behind online initiatives and other initiatives weighs on the bottom line. The company disappointed Thursday on Wall Street by not confirming the additional operating profit of $ 400 million over three years expected. He added that he will be waiting today for investor day in November to take stock.
"The transformation is incredibly difficult," Rodney McMullen, Kroger's President and CEO, said Thursday during a phone call. "We continue to make significant investments to redefine the grocery store customer experience. This seamless experience is essential to the customer experience of today and tomorrow. "& Nbsp;
And this result can help decide whether traditional supermarkets can finally stop their combined share fall.
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Traditional supermarkets continue to lose their share of the US budget for food and consumables. (Photo by Robert Nickelsberg / Getty Images)
Getty Images
On the grocery list of US consumers, one item is missing more and more: traditional supermarkets.
The stores' share of US consumer food and consumables consumption last year dropped by 2.5 percentage points to 35% of the $ 1.5 trillion market, according to the 2019 report. Inmar Analytics titled Future of Food Retailing, released Wednesday. According to the research firm, the share of traditional supermarkets is expected to fall to less than 33% by 2023.
Another way to look at change: including small, small-scale grocery stores and other types of grocery stores, all traditional grocery stores have seen their market share fall by more than half from 90% to 44%, against 44%. years ago, the study shows.
Where do consumers buy instead? Walmart's super-centers and wholesale clubs like Costco took 20% and more than 9% of food and consumer goods purchases in the United States last year.
Dollar General and other dollar store chains, which have added coolers and doubled their sales of products and other grocery products, have also regained market share.
All the traditional grocers have lost ground. According to the study, "limited assortment" grocery stores such as Trader Joe's, Aldi and Lidl, often win consumers over prizes through their narrower assortment of store brands and their "fresh format" supermarkets like Wegmans and Amazon's Whole Foods, have also reported awards at the grocery store.
Not surprisingly, in many store formats, the increase in online sales represented a common denominator.
Online sales of food and consumables jumped nearly 22% to $ 58 billion last year, driven by Amazon's 23.5% gain to $ 21 billion, according to the study.
Changing consumer behavior and increased competition have put traditional supermarkets, led by Kroger, on the alert. In late 2017, Kroger launched a three-year plan to "replenish Kroger's inventory," one of the key elements of which is to become an "omnichannel" retailer and respond to consumer demands, where, when and where they want.
Kroger, which operates about 2,760 stores under brands such as Harris Teeter and Ralphs, announced its best-selling quarterly comparable sales since the start of its reorganization plan. Online sales jumped 31%.
He added that he had extended the grocery collection to 1,780 locations and made delivery to 2,225 to cover approximately 95% of targeted households. He is also working with the European online grocery retailer Ocado to create automated warehouses to respond to ecommerce orders.
Kroger also bought Home Chef, a meat meat business, to meet the growing demand for convenience. Kroger said Thursday that its store's own brands had seen their sales increase by 3.1% with the launch of 203 new items in the quarter.
In response to the growing demand for herbal meat, Kroger recently unveiled its line of branded Simple Truth brand products, consisting of fresh meatless burger patties and other products.
He also opened Kroger Express and Kroger Pickup test stores in some Walgreens pharmacies. Another major agency, it named the creative advertising agency DDB New York in July, whose clients, including McDonald's and the parent company of M & M, March, was its first record company to create a brand " refreshed and stronger.
Nevertheless, its fight against other larger retailers will not be easy. In one example, even though Kroger has invested in price reduction, studies have shown that Walmart generally had a lower price advance.
Kroger is the No. 2 US grocery retailer, with a 9% market share in 2018, behind Walmart and its 26% share, according to Euromonitor data.
Meanwhile, the increased investment behind online initiatives and other initiatives weighs on the bottom line. The company has disappointed Wall Street Thursday by not reconfirming the additional operating profit of $ 400 million over three years expected. He added that he will be waiting today for investor day in November to take stock.
"The transformation is incredibly difficult," Rodney McMullen, chairman and chief executive officer of Kroger, said on Thursday. "We continue to make significant investments to redefine the grocery store customer experience. The seamless experience is essential to the customer experience of today and tomorrow. "
And this result can help decide whether traditional supermarkets can finally stop their combined share fall.
In connection with Forbes: GameStop wants to be the social and cultural center of the game
In connection with Forbes: Target, Walmart results show that they have an edge over Amazon
In connection with Forbes: Why Target is making its biggest private label bet on the grocery store
In connection with Forbes: Shopping becomes more and more important on Amazon Prime Day