Wendy's has a new breakfast menu. Here's what's on it

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Wendy's published a portion of her new breakfast menu. Here are three articles. (Note: No judgment is offered from us by the classification below.)

1. "Honey Butter Chicken Biscuit" is a buttermilk biscuit with a fried chicken sandwiched in two with honey butter whipped.

2. "Frosty-ccino" is a milkshake punched with cold brewed coffee. It comes in two flavors: vanilla and chocolate.

3. "Breakfast Baconator" is an egg, several slices of bacon, a slice of sausage, two slices of American cheese and a spoonful of Dutch sauce.

This is what Wendy thinks.

The chain's last major attempt at the meal took place in 2012. The menu was not extended to the entire country after a first test because of the fierce competition, according to the blog's blog. 39; BrandEating food industry.

New offers announced this week include some of the items offered by Wendy's in the 300 shops selling breakfast. A spokesperson told CNN Business that Wendy's plan to offer more than that, including seasoned potatoes and sandwich croissants. A full menu and prices will be released later this year.

Until there, Wendy (MAGNIFYING GLASS) The entry into the breakfast war raises concerns among some investors: the company's share price lost 9% on Tuesday, the worst of its worst day in almost six years.

Extending breakfast to nearly 6,000 stores nationwide will initially cost about $ 20 million to Wendy's. It is planned to hire 20,000 employees for this initiative. Todd Penegor, CEO of Wendy's, said the new menu "offers incredible growth opportunities" to the company.

But BTIG analysts, who reduced the title to neutral, were less optimistic because of the cost.

"We are cautious about the outlook, given the initial investments needed, but uncertain results, additional manpower needs at a time of already low availability, the need to conquer competitors' market shares. established such as McDonald's and the general difficulty of expanding the number of days in the industry, "analysts analyze BTIG. said in a note released Tuesday.

He probably hopes to enjoy one of the most important days in the industry. More people are preparing their breakfast at home than any other meal, and the morning remains the only growing market for the fast food industry, according to the NPD research group.

Many of Wendy's competitors have reviewed their breakfast menus over the last year with definite success. Panera started selling new packaging, Dunkin (DNKN)Breakfast bowls and industry leader McDonalds (MCD) improved his coffee and added donuts.

This has paid off for Dunkin's and McDonald's up to now (Panera belongs to a private company).

Dunkin's sales in US stores opened at least a year in the first quarter, jumping 2.4% due to demand for its value-based breakfast sandwich agreements. And McDonald's also announced strong sales earlier this year, which were boosted by donut sticks.

– Danielle Weiner-Bronner of CNN Business contributed to this report.

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