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Any company with an online presence is aware that SEO is important in building the foundation for successful online marketing efforts. However, the good SEO on your page requires a little skill and patience, in order to achieve the goals that your brand has set to achieve. Using the right SEO strategy will put you in high rank on serpbook as well as other search engines and this will have a significant effect on the growth and success of your business. However, the opposite is also true, having a bad SEO strategy will reduce your Google ranking, reduce traffic and revenue. To improve the popularity of your brand, here are some tips to increase your SEO game on the page.
Choose the Right Title
The foundation of the perfect SEO strategy on the page is to have a thoughtful but very engaging headline thinking. There is a lot of content in your audience stream, so you have a few seconds to get their attention through your title. The goal is to create a title that is clickable and shareable, but which is relatable and not at all bait. A good title tag should give the public a clear idea of what the content is. When it comes to SEO, make sure to include a keyword in the first ten or fifteen words of the title. This will make you popular on search engines. A complete formula that you can use to create headlines is to keep three key features that are, the title is: engaging, succinct and descriptive.
Use meta descriptions on the main paragraph
Now that you have found the ideal title, the next words or paragraph should provide a brief, comprehensive introduction that captures the reader's entire attention. Your main paragraph should be filled with meta descriptions that relay as much detail as possible such as what, who, when, how or where the brand's message are all made in a few tasteful phrases. As with your title, it's important to include one or two keywords in your main paragraph, however, work them naturally in the text. When working on your content, it's useful to ask what your audience needs or what they would look for to find your article and then work on your content to answer these questions. If you are a beginner, you can use tools such as the free keyword planning tool to help you get the best keywords and phrases for your content.
Using Multimedia
A picture is worth a thousand words and in the digital age, using other media formats outside the text can dramatically increase your search engine rankings. Adding videos, images, audio files, GIF files, drawings or additional infographics to your text can help you better convey your message. Many people do not like to read large blocks of text, and so having a flashy image or a video catches their attention and, ultimately, generates more traffic to your website. When you save an image to your desktop that you later publish to your site, it is important to mark the saved file under a name that contains a keyword. This will only work to get you to the top of Google search results.
Choose the Right URL
Another quick and easy SEO tip optimizes your URL that refers to the real link that directs the audience to your site. To improve your SEO skills make sure you add one or two keywords in your URL link. Try to keep the URL short and captivating.
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