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When I started blogging, I always used the best ways to get people to read my articles. I was not after the big numbers then, just a hundred views a day would have been good for me.
But hey, I never had those numbers.
This frustration of not getting enough points of view on my articles to look for possible ways to get traffic to my blog. At the time, I mainly experimented with Facebook ads. However, it did not take me long to realize that it was not very durable.
The thing with paid traffic is that when you stop paying, the traffic stops entering and it's especially bad if you do not use your traffic to sell goods or services as in the case of e-commerce.
In a way, I came across SEO. I do not really remember my first contact with SEO, but I know that I've continually heard the phrase: "Content is King". I would like to believe that Bill Gates' essay entitled "Content Is King" is the use that has made the popular expression.
You can read the full test here.
Currently, on Mfidie .com, we benefit from more than 50% of our traffic on Google by simply optimizing our content for search engines.
Content is King
In SEO, there are many things you need, but most importantly, as I understand it, it's the content.
"The content is where I think that a lot of the real money will be made on the Internet, just like in broadcasting." – Bill Gates, 1996 [19659007Alwayson'39;essaideBillGatesilamentionnéque"Unedeschosebadcitantesd'Internetestquen'importequiavecunPCetunmodempeutpubliern'importequelcontenu"Bienquel'articledeBillGatenelimitepaslecontenuaublogarticlesetarticlesjemeconcentreraissurcelapourcetarticle
Content is king in SEO simply means that if your articles are relevant, attractive and useful to your audience (usually targeted), they are more likely to consume it better, share and take action based on all of that , turn, send positive signals to search engines to rank your item higher.
So for your content to reign, it must first and foremost satisfy the user, before the search engines.
also on Mfidie.com: Five SEO Trends to Watch in 2018
However, how much of your content should satisfy the user and what proportion should satisfy search engine robots? It is very important to maintain a balance in all of this.
Content that Satisfies Users
The only way to satisfy someone is to look for what he wants and give it to them.
Usually, you should write a post that solves a problem, solves a problem, or explains a complicated problem.
For beginners, every blog post you write must determine the objectives of the article for which you are targeting it. If you do not know how to get started, review your badyzes, select specific messages, and look at the demographics for them.
Know Your Audience and Set Goals
Usually, it's easy to draw a pattern through your badysis reports. You'll notice messages that bring you new users, messages that return users are attracted to, and posts that do not work at all.
These can help you determine which articles to write to attract new readers and which ones will keep your existing readers.
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For other publishing purposes you may choose:
- Sell a Product or Service
- Invite users to subscribe to your newsletter
- Rank in the top 10 For a specific keyword, for example: "Plumbing Services in Accra"
- Get 2,000 unique page views on the item for a month
You realize that & ### 39 Once you have set your goal, the audience becomes a little more defined
Remember, you are satisfied the reader and your article should be able to answer their questions. It is therefore important to revise your articles from time to time so that they can continue to achieve your goals.
Pick a good title
Oh yes, do I emphasize how important it is?
What someone sees on your message is the title, and most often, it's the header and metadata that "forces" someone to click on the link of your article.
Here are some things to consider when writing your blog Title:
- It should be between 6 to 12 words
- It should have a "Call for Action" if possible [19659027] Use attractive adjectives and adverbs to make your blog curious and interesting for the reader
- 55 characters or less when possible
Take these two examples:
- Ghana Watches and Where to Buy [19659027] 5 best shops to buy quality Watches in Ghana
on Mfidie.com: Why every Ghanaian company needs social media g
The second is a much better title because it's convincing and gives a number. People will probably read a "message listed".
Make your messages readable
Your articles should be simple to read and easy to browse and browse.
It is important to divide your content into shorter meaningful paragraphs so that users can read correctly. In addition, add relevant images with captions to your articles.
Use subtitles where appropriate and learn the proper use of H1 and H2 tags. Your main title is usually the H1 tag of your article. You should, therefore, use the use of H2-H4 labels in your articles.
Finally, make sure your first two paragraphs are able to tell the user what he / she should expect in the article. This would allow readers to stay longer and lower your bounce rate.
If readers of your site immediately rebound, your site's rankings may drop as well.
In the end, your readers will be happy rankings, but there are a few things you need to do, just for the search engines, for better rankings.
Content and Signals That Satisfy Search Engines
When we talk about search engines, we usually refer to Google, and that's fine. After all, Google has more than 95% of the search traffic in the world.
There are a few things to incorporate into your articles and publications to make them more enjoyable and sweet for Google.
Let's look at some of them. ] Keywords
Keywords are the words people are looking for on Google. If you want people to come to your blog posts, they must rank, and to rank, these keywords must be in your article, but they must make sense.
You should understand that keywords are words or words people will use in search engines to find information related to your blog or article.
Each message you write must target a key word or phrase that is most relevant to your message. You can use a service like SEMRush to help you find your keyword.
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However, you should note that you do not need to abuse keywords in your article because Google knows that you practice keyword stuffing and penalize yourself. Your keyword should usually only occupy about 2% of the entire article.
If you use WordPress, the Yoast plugin can help you with the measure.
Also on Mfidie.com: important for your business in 2018
Internal Link and External Link
It is very important to write related content and create a link on your website .
When search engines explore your site, they also look at other links in the posts. These messages and links to other pages on your site tell Google where your messages are.
Also add external links to other known authority sites so that Google can "respect" your content again. it's relevant. External links also help to establish a relationship with other sites.
When looking for external links, always make a link to uncompetitive sources of authority as part of the article you are writing.
Drive Engagement
Google Likes
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While driving engagements like getting people to share your articles, leave comments or even leave a note, positive signals are sent to the motor robots search, which can help your
Even when users click on another web page (internal or external), search engines consider them a good signal.
That's why your internal and external links should always be relevant.
Conclusion
Obviously we all want to be in a good position on Google because it is not a source of very "expensive" traffic while offering long-term benefits.
If you want to write content maybe be on the page Here is a summary of things to keep in mind:
- Your articles should be relevant, attractive and useful to your audience
- Define your goals and make sure that they are correctly targeted. a particular audience
- Study your badyzes and let them inform your decisions
- Your articles should be easily readable and should offer what they promise;
- Use natural internal and external links in your posts
- Create links by offering users a range of actions on your posts
Do not expect instant results once you've followed the instructions. Just continue and get some other messages that meet the criteria and you will start to see the results.
It is also important that you know what things work for you and which ones do not work. If you tinker and experiment, you will finally find your own winning formulas.
If you need help with referencing your business or blog, send an e-mail to [email protected] and let's talk about it
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