An application designed specifically for WeChat for Google's new Chinese map – Quartz



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In its latest opening in China, search giant Google announced Wednesday, July 18 on its Chinese blog (link in Chinese) that it has launched an applet called Caihua Xiaoge (猜 画 小 歌) in China . But it's not on Google Play – which is not even available in China.

Instead, he lives in the universe of the application created in the omnipresent messaging application WeChat, which has a billion users. Google product manager Chris Tam wrote in the post that the search firm's first WeChat applet is intended to introduce users to a specific area of ​​artificial vision technology AI

The applet, "Guess the Sketch "draw a simple object, such as a square or a piece of pizza, on his smartphone. The player can get points and advance to the next round if the program can recognize the item within 20 seconds. Otherwise, it's over.

The mini-program marks the last step in Google's tip in the Chinese market and comes after last month to invest 550 million dollars in the e-commerce company JD.com, which counts the WeChat's parent. the social media giant and the game Tencent, as an investor.

Google has a turbulent past in China. The US company closed its search engine in mainland China in 2010 because of concerns about censorship and cyber espionage, and has been largely invisible to consumers in China since. But over the past few months, this has made them tiny openings.

Google joins a company considered a potential "killer to apps", competing with programs like, for example, Google Play.

applications that are in a main application, and save users the hbadle of installation, and go out and enter different applications. Users can find specific applets by searching for them by name or by scanning a QR code in WeChat. From WeChat, it is possible to rent a bike at Mobike, buy movie tickets at Maoyan, or shop at JD.com without ever leaving WeChat.

According to the creator of WeChat, Zhang Xiaolong, Tencent executive, the universe of applications is a step towards an increasingly intuitive iteration of the Internet, whatever it is. "What kind of form will there be after the mobile internet? It can work from a device like glbades … the glbades would become very, very smart, and the only thing that would be done. entire PC or computer system could be hidden in a pair of glbades.What I hope most is that I do not get instructions to install an application because it is very Artificial and impractical, I hope my glbades will see where the relevant applications are, "Zhang said at a public address earlier this year.

Tencent launched mini-programs last January (link in Chinese), and they already have more than 200 million (pdf, page 14) users per day, according to a Chinese report published by a statistical platform of mini-program Aldex.com

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