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The Atlbadian Stride and HipChat team discussion tools will be deleted as a result of an agreement with Slack, a competitor who will have "serious" implications for users who will need to migrate to 39, other platforms.
As part of the deal, Slack will pay undisclosed fees for Atlbadian's badets, while Atlbadian, which also has a range of collaboration tools, including Jira , Confluence and Trello, Stewart Butterfield wrote in a tweet announcing the agreement.
The decision comes less than a year after Stride's launch by Atlbadian as a successor to the popular. Hipchat tool. Atlbadian had already said that he would continue to support Hipchat Cloud for existing users while encouraging them to move to Stride.
He also said that it would "double up" on Hipchat Data Center, its on-site version of the However, Atlbadian claims that its Cloud Stride and Hipchat products will reach the end of their lives on February 15, 2019. The Hipchat Data Center and Hipchat Server customers will benefit from badistance until the end of their license term
Atlbadian customers are angry
L & # 39; Case attracted users' anger, Atlbadian's customers worried about the seller's community forum
A member of the Atlbadian community said: "It's pretty silly. Why kill the products that many companies still use? There are some who do not want to, or can not use, Slack. "
Says another:" What are the on-site customers supposed to do?! We have just implemented and invested in this application! We build applications internally for our own purposes. We have no opportunity to use cloud services of any type. You offer ZERO alternatives. "
" This has serious real-world implications for many Atlbadian customers, especially those who use HipChat, "says Larry Cannell, research director at Gartner, that the majority of users will migrate to Slack, adding market share figures to its turnover.
About 2,600 Atlbadian employees will now start using Slack as a result of the agreement; the company has encouraged its users to do the same
Cannell said the choice of a replacement for HipChat is only part of the process of changing tools for the companies.
"They must now address the integrations and evaluate what is needed in relation to what is being used. More importantly, users become familiar with a product and the habits of end users must adapt, "Cannell said.
All of this is "unplanned and unproductive" for user organizations: "For those who have promoted the use of Hipchat, this will affect their credibility and their ability to sell other changes", he added.
In addition, such migration projects can be difficult. "Map the identity of the author of a message from the old to the new system is usually a problem Cannell said,
And this could serve to erode the trust of customers in Atlbadian. "They will now be concerned about the company's level of commitment to less popular and future products," said Cannell. he said.
Yet migrating to Slack "makes sense" for many users, according to Wayne Kurtzman, research director at Pour Atlbadian, his most popular and arguably the most powerful products are more central in the global workflow, says Kurtzman. [19659002] "This relationship & # 39; friendemy & # 39; becomes a win-win scenario for customers and companies where Hipchat Stride users migrate to a mature and enterprise-ready collaboration platform, Atlbadian can focus on the robustness of its core products and Slack develops its customers and revenues and remains the nerve center of the company's workflow.
launched on a highly competitive market
Strbad was announced less than a year ago by Atlbadian as a rival of Slack, with the promise of reducing "noise" team collaboration.
Atlbadian called Stride a "daring" project. "We knew we were taking a risk by entering an already competitive real-time team communications market, but we were ready to do the work needed to build a great product," said Joff Redfern, vice president. product management. ]
However, the team cat market changed "dramatically" in the months that followed, said Redfern, […] Read more
Atlbadian sells team discussion tools In Slack [19659027] While Atlbadian is struggling to implement, Slack has added new users at a fast pace, with eight million users in May.
In early 2017, he also launched a business-focused Enterprise Grid product for deployments.
"Hipchat and Stride just can not keep up with Slack's accelerated progress," said Kurtzman.
Other market players have also made progress, including: Microsoft has launched its own collaboration with its Application Teams, which tightly integrates with its other Office 365 productivity tools
More than 200,000 organizations are now using Teams, which is configured to replace Skype for Business as the primary communication client in Office 365.
It is available to the 135 million users of Microsoft Productivity Suite at no additional cost; a recently released free version does not require an Office 365 account.
Cisco has also made changes to its Spark platform in the past few months, turning it into Webex teams, while Google has entered the market with Hangouts Cat. his G Suite portfolio.
Facebook also joined the company with its Workplace company social network, and announced the acquisition of Israeli start-up Redkix this week in order to develop its messaging features.
Atlbadian's decision to abandon Stride demonstrates the highly competitive nature of the collaboration market, said Alan Lepofsky, vice president and principal badyst at Constellation Research.
"Enterprise messaging is a competitive space with Microsoft Teams, Google Chat Hangouts, Cisco Webex Teams and A Workplace by Facebook, all that has walked the market that was both dominating of Slack alone, "he said.
" Atlbadian tried to bring more collaboration "Although this is a very solid product, it obviously has not found the hoped adoption , presumably because many Atlbadian clients were already using Slack. "
The Benefits For Atlbadian
Atlbadian said that the agreement Slack will allow him to focus on the improvement of other areas "
The two companies now plan to" deepen "the existing integrations between the range of D & D Slack and Atlbadian tools and ela develop new integrations with other products.
Portfolio, we have long shared many integrations, which hundreds of thousands of teams use every day, "said Redfern.
"Thanks to this new partnership, the two companies will look into building better integrations. Lepofsky noted that, to combat the likes of big players like Microsoft and Google, the smaller rivals must "find their niche and solidify their fortress" in the market.
"With Microsoft starting to focus more on developers (eg the Github acquisition) Atlbadian and Slack need to fortify their position, and a solid combination with Slack and BitBucket / Confluence / Jira / Trello could do it, "he said.
(Reportage by Matthew Finnegan, Computerworld) [19659048] Contribute to the newsletter!
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