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Last year, Google announced a local event feature in Google search that allows users to discover and attend events nearby. Now the company has updated this feature with more improvements as the search results now show key information about ticket booking, time and location overview, and more. These new enhancements have been deployed for users in the US alone, and it is unclear when they will arrive in other markets. As a reminder, the local event search feature was launched last May for the US region and arrived for Indian users in July two months later.
Google tells you that when you search for words like "events near me" "free concert", Google search will now throw a list of events as well as key information and links for better knowledge. The presentation page of the event displays the time, duration, place of the event, directions to follow for the venue and an option to share the event. There is also an option for information and tickets that allows you to see ticket prices, and also redirects users to the website where you can buy the tickets.
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There are also links that take you to the page of the event, in case you would need more information to decide, and that allow you to save events, so that you can go back. those that interest you later.
Google has also added a new "For You" tab that organizes events based on your interests. "We also help you to discover the events according to your centers of interest. During the navigation, you can press the" For you "tab to get personalized ideas about the activities to be done. to do near you. to keep you informed of the most important events, "says the company on the blog
This feature will be deployed for mobile users only in the US region in the days to come.
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