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Video is one of the most powerful forms of online awareness. It is therefore not surprising that even text and photo sites like Airbnb take advantage of it. As online video evolves and matures, new, compelling business practices are constantly being discovered.
It is important to explore these cases of use, because the audience of the video is virtually unlimited. YouTube and Snapchat generate 15 billion views combined each day, while 500 million users watch Facebook videos everyday. Clearly, on any platform where video is available, people are eager to press "play".
Lemonlight Media, a video production company specializing in branded video, emphasizes the importance of video marketing on all relevant channels. re sell to users. "By sharing your branded video across multiple platforms, you can provide small reminders about why your business is the one it needs, even if it does not need you this second."
has a unique user base and a different function. Therefore, what works well on one platform will not necessarily do it on another. In order to be engaging, informative and effective on the internet, marketers must adapt their video approach by channel. Here are some strategies to optimize your video efforts on these major social sites.
- Facebook-revamp the silent movie: Up to 85 percent of all Facebook videos are played without sound, which means that users miss any narration or dialogue. The best approach is to embed text, graphics, graphics, and other visual storytellers in your videos. In this way, you can communicate a complete message without forcing users to change their favorite behaviors.
- Twitter-Keep Short: Research shows that the optimal duration of a Twitter video is about 45 seconds. It makes sense, since Twitter users are looking for quick information. Select the appropriate topics for short videos and then condense the information so that they are digestible and memorable, like any good tweet. The goal is not to add as much content as possible, but rather to use the running engine to make a clear and powerful statement.
- Instagram: Beginning a Conversation: Announcement Rather than wasting this momentum, marketers are taking advantage of the use of video as a starting point for generating conversations between users and users. groups. Use Instagram to respond to public comments, ask questions and make connections. Think about posting Instagram videos as the beginning of a marketing engagement effort rather than the end of the conversation.
- YouTube – Going Beyond Advertising: YouTube has more than one billion users, or nearly a third of Internet users population. A platform whose size far exceeds the simple ad serving channel. For example, Warby Parker eyewear designer uses YouTube to answer customer service questions, creating a kind of video frequently asked questions and channel appreciation of the customer. Follow the example of Warby Parker and meet customers where they come together naturally, using video to solve real customer problems.
- LinkedIn-suit up: Half of adult graduates use LinkedIn and most are over 30 and they often earn more than average. These demographics are ideal for some marketers, especially those in high-end companies or brands. LinkedIn offers brands a chance to showcase their leadership by sharing videos that comment on market trends or granting privileged access to industry conferences. The fun and casual content that works on other channels does not seem out of place here, so the videos you post on LinkedIn should reflect the professional image of the platform.
Adapt video content to some social media and boost engagement. More importantly, understanding the specific purpose of your video marketing for the platform will demonstrate to your audience that you understand them, and this will keep your mark in mind as your content becomes increasingly aligned with their social behavior. As a result, they will be eager to engage.
Chirag Kulkarni is the marketing director of the Medly digital pharmacy, and has helped companies like Expedia with digital marketing.
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