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Just when you think you’ve found the Search Engine Optimization (SEO) algorithm Google’s system changes that started as nothing more than the use of “keywords” and selected backlinks, but has now become a complex necessity in every marketing strategy.
SEO is a domain in constant evolution, and the only one with all maps is Google, we know that Google relies on many individual ranking signals, so these signals change from time to time. Ignite Digital, we are able to refine our strategies and plans to better optimize our advertising campaigns for our customers
Needless to say, SEO has come a long way, far beyond the strategies of keyword placement and backlink, so let’s discover what SEO trends have become stronger in 2018.
1. d On your mobile website
You can have an amazing website seen from a desktop or from a laptop, but if it’s not mobile-aware, you could be in trouble this year. One of the biggest changes in SEO in 2018 is that Google launches its mobile-first index. This means that the ranking of your site will be based on the mobile version of the page.
Make sure your impressive website is as impressive as on a mobile device with a focus on loading time, navigation, design and information. Otherwise, the ranking of your page may drop or remain non-existent.
2. Optimizing SEO Strategies for Voice Searches
With the increasing popularity of voice-activated smart devices, it seems like everyone has a Siri or an Alexa to call. From Google Home to Amazon Echo, smartphones, Pixel phones and more, fewer people are typing their queries into the search engines. Instead, they press a dimly lit button and speak into a device to find what they’re looking for online.
This means for companies that it is imperative to optimize your SEO strategies for voice-activated searches. Think about long-tail keywords and the precise syntax used in everyday language. We find that people are likely to search for text, for example, “marketing department [city location]”, but are much more likely to say, “What are the closest marketing services in [city]” at the time? use of voice technology. ] 3. Provide instant answers in the content presented
Before 2018, the meta description was a place to write a brief overview of what your content contained, and this was exceptionally sufficient. However, with the increase in voice searches has become a requirement for the featured content that provides instant answers.
Since devices such as Siri, Alexa and Google Home can provide instant results to questions, they must be able to quickly badyze your content for the answers they’re looking for. As such, they will not scan hundreds and thousands of characters, words, paragraphs and web pages to do so. Instead, they will find the answer the best, the most accurate and the easiest to find. In order to respond to this SEO trend in 2018, it is important to produce content that provides short, accurate, and precise answers that coincide with long-tail keyword and / or voice search queries. Consider reorganizing your FAQ and Q & A sections so that Google can more easily find the relevant information that it can convey to your customers.
4. Optimization of intent
One of the most unique SEO trends to watch in the second half of 2018 is the optimization of intention. Google will change its search algorithm so that one of the main determinants for rankings will depend on the intent of the keyword.Also we do have grammar checker by smallseotools . In other words, if a keyword clearly has the intent to buy, “Google will place e-commerce sites higher in search results – even higher than the main authoritative media sites. This saves researchers from buying something and finding an article about “cheap iPhone cases.” On the other hand, Google will give the priority to these major media sites for keywords that have a clear intention of information, such as As, “the worst case of cheap iPhone in 2018.”
So, you will have to be slightly more Wise with the keywords you choose to use in your SEO marketing strategy to maximize the intent of the researchers.
5. The user experience remains at top of the list
Although this SEO trend is not new to 2018, it deserves to be mentioned because of its importance. Google will continue to focus on the user experience to help determine the websites to display in the search engine results pages.
It’s crucial to stay informed about the speed, context, relevance and quality of your site’s content. & # 39; browsing habits, so that you can make the necessary changes. For example, if your visitors leave your site after 30 seconds or if you have a high bounce rate, it will affect your SEO rankings. So, stay on top of these badysis reports!
SEO is an ever-evolving system that is crucial for your online success. It is imperative to stay abad of SEO trends well throughout your years of operation to ensure that your website coincides with Google’s requirements. The good news is that as long as you follow the SEO trends mentioned, you are set for 2018 – unless Google changes things again.
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Just when you think you’ve found Google’s Search Engine Optimization (SEO) algorithm, it’s changing. It’s an endless system that has started as nothing more than the use of “keywords” and selected backlinks, but has now become a complex necessity in every marketing strategy.
SEO is an ever-changing field, and the only one with all the cards is Google. We know that Google relies on many individual ranking signals. As such, these signals change from time to time. By staying up-to-date on the news of changes at Ignite Digital, we are able to modify our strategies and plans to best optimize our advertising campaigns for our customers.
Needless to say, SEO has come a long way, far beyond the days of keyword placement and backlink strategies. So let’s see what SEO trends have strengthened in 2018.
1. Page Rank based on your mobile website
You can have an amazing website seen from a desktop or computer. a laptop, but if it’s not mobile-aware, you could be in trouble this year. One of the biggest changes in SEO in 2018 is that Google launches its mobile-first index. This means that the ranking of your site will be based on the mobile version of the page.
Make sure your impressive website is as impressive as on a mobile device with a focus on loading time, navigation, design and information. Otherwise, the ranking of your page may drop or remain non-existent.
2. Optimizing SEO Strategies for Voice Searches
With the increasing popularity of voice-activated smart devices, it seems like everyone has a Siri or an Alexa to call. From Google Home to Amazon Echo, smartphones, Pixel phones and more, fewer people are typing their queries into the search engines. Instead, they press a dimly lit button and speak into a device to find what they’re looking for online.
This means for companies that it is imperative to optimize your SEO strategies for voice-activated searches. Think about long-tail keywords and the precise syntax used in everyday language. We find that people are likely to search for text, for example, “marketing department [city location]”, but are much more likely to say, “What are the closest marketing services in [city]” at the time? use of voice technology. ] 3. Provide instant answers in the content presented
Before 2018, the meta description was a place to write a brief overview of what your content contained, and this was exceptionally sufficient. However, with the increase in voice searches has become a requirement for the featured content that provides instant answers.
Since devices such as Siri, Alexa and Google Home can provide instant results to questions, they must be able to quickly badyze your content for the answers they’re looking for. As such, they will not scan hundreds and thousands of characters, words, paragraphs and web pages to do so. Instead, they will find the answer the best, the most accurate and the easiest to find. In order to respond to this SEO trend in 2018, it is important to produce content that provides short, accurate, and precise answers that coincide with long-tail keyword and / or voice search queries. Consider reorganizing your FAQ and Q & A sections so that Google can more easily find the relevant information that it can convey to your customers.
4. Optimization of intent
One of the most unique SEO trends to watch in the second half of 2018 is the optimization of intention. Google will change its search algorithm so that one of the main determinants for rankings will depend on the intent of the keyword.
In other words, if a keyword clearly has the intent to buy, “Google will place e-commerce sites higher in search results – even higher than the main authoritative media sites. This saves researchers from buying something and finding an article about “cheap iPhone cases.” On the other hand, Google will give the priority to these major media sites for keywords that have a clear intention of information, such as As, “the worst case of cheap iPhone in 2018.”
So, you will have to be slightly more Wise with the keywords you choose to use in your SEO marketing strategy to maximize the intent of the researchers.
5. The user experience remains at top of the list
Although this SEO trend is not new to 2018, it deserves to be mentioned because of its importance. Google will continue to focus on the user experience to help determine the websites to display in the search engine results pages.
It’s crucial to stay informed about the speed, context, relevance and quality of your site’s content. & # 39; browsing habits, so that you can make the necessary changes. For example, if your visitors leave your site after 30 seconds or if you have a high bounce rate, it will affect your SEO rankings. So, stay on top of these badysis reports!
SEO is an ever-evolving system that is crucial for your online success. It is imperative to stay abad of SEO trends well throughout your years of operation to ensure that your website coincides with Google’s requirements. The good news is that as long as you follow the SEO trends mentioned, you are set for 2018 – that’s unless Google changes things again.
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