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On January 1, Huawei had started 2019 on the wrong foot tweeting their wishes for the new year with a competing smartphone. YouTuber, MKBHD had spotted the tweet that bore the label "Twitter for iPhone".
Obviously, this had created unnecessary embarrassment for the brand, especially when Apple is one of Huawei's biggest rivals. It now seems that the Chinese smartphone maker is not taking this lightly and has taken serious action against those responsible, based on a leaked memo that was shared by Reuters.
According to the internal memo, Chen LiFang, executive vice president and director of the board of directors, described the incident as being damaging to the Huawei brand. It was revealed that their social media activities had been outsourced to Sapient, but the person who was managing the account had VPN issues on the desktop.
A virtual private network is needed for China because most international social media sites such as Facebook, Twitter and YouTube are banned in the country. In order to send the greeting message on time, the tweet was sent from a personal iPhone with a roaming SIM card.
The memo also added that the situation had demonstrated
This embarrassing situation could have been avoided if they had used the right social media tools. Huawei is not the only brand to have made such an error. Samsung has already done so and even Apple has been surprised tweeting from an Android device for its streaming music service.
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