"Memories Of The Alhambra" receives undesirable attention for its excessive product placement

TvN's drama, "Memories of the Alhambra", has become the city's topic of conversation for its excessive number of products.

In the last episode of the drama, sparks started flying between Yoo Jin Woo (Hyun Bin) and Jung Hee Joo (Park Shin Hye) while they confirmed their feelings for each other. with a kiss in the rain.

After the meeting, Jung Hee Joo returned home and headed to the bathroom to clean herself, and that is when the series of product placements began.

Preparing for his appointment with Yoo Jin Woo, Jung Hee Joo began to release various tools and makeup accessories. This included shampoo, lipstick and earrings, which were obviously placed and presented as part of integrated marketing.

It was not the end since Yoo Jin Woo added to the placement of the product by drinking a drink with the label and making a coffee with the brand on display.

After the end of the episode, viewers' comments about the excessive number of product placements began to pour in. Some comments read as follows: "The episode of today consisted of a product placement of 50 minutes and in 10 minutes of a real story" and "I have managed to forget the product placement thanks to Hyun Bin and his adorable dimples. "

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