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Among the speculations that the iPhone XS and XR are not selling as well as expected, it was revealed that the iPhone XR was doing better than the iPhone XS. The iPhone XS and XS Max had been on sale Sept. 21, while the iPhone XR was released Oct. 26, 2018.
In an interview with CNET, Apple's vice president of product marketing said the iPhone XR is currently their best-selling iPhone every day since it hit the market. However, without providing figures, it is difficult to determine whether Apple is selling more units than the last quarter of last year. As of the next quarterly report, Apple will not reveal unit sales.
When the iPhone X was introduced last year, it was their most expensive model at that time. However, Apple had managed to record a record quarterly sales figure of $ 61.576 billion solely for iPhones with over 77 million units sold in just one quarter.
If the iPhone XR is their best-selling model, it's a sign that consumers are starting to move towards affordable alternatives. This corresponds to Apple's expectations and their turnover will remain high since the starting price of the iPhone XR is 3,599 RM, which is higher than the price of the iPhone 8 at the time of its launch. It is also assumed that Apple will restart the production of the iPhone X, which could help increase the average revenue per unit of Apple.
If you factor in other high-end models, such as the iPhone XS Max, which rises to RMB 7,049, it's still possible that Apple is recording another record quarter in terms of revenue. business. For Apple, it's the revenue that counts, not just the units sold.
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