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Spotify launched its self-service audio advertising platform, Spotify Ad Studio, in Australia.
Spotify Ad Studio is launched today in Australia, making marketing easier than ever to reach the right people at the right time. the biggest music streaming service in the world. Spotify Ad Studio provides businesses with the tools they need to create and manage audio campaigns in minutes, with flexible budget options for small and medium businesses.
Spotify Ad Studio makes it easy to create an audio ad with an intuitive process-by-step interface. Since its launch in the US in 2017 and the expansion of our public beta in the UK and Canada, thousands of advertisers are using Spotify Ad Studio to launch more than 8,000 campaigns.
Here's how it works:
- Create an audio file announcement in minutes . Share a script, choose a background track and voilà! Spotify Ad Studio will quickly create a fully featured audio ad for review, with a recorded voice over. If the user already has an audio ad, it also works – just download it with one click.
- Join the good people . The targeting features of Spotify Ad Studio allow users to select an audience based on age, gender, location, activity, and even musical tastes. Users can even choose the mobile, desktop or both to make sure the ad reaches their audience in the right context.
- Define a budget and follow the results . Users simply select a budget and duration of the campaign and then follow the results to see how the audience responds.
"In recent years, we have established Spotify as a trusted space for brands and marketers. audience hyper-committed and verified. Spotify Ad Studio opens this door to everyone. This is an incredible opportunity for even more advertisers to build individual relationships with our listeners, "said Brian Benedik, Global Sales Manager at Spotify
With the launch of Active Media last week, we continue to deploy cutting-edge advertising innovations that ultimately enhance the free user experience for listeners, creators and advertisers. "
TMRW The music has used the product in test mode in the last six months.
Elinor Williams, TMRW Director of Music Marketing, "Often we find that someone can listen to artist's music, but he does not follow its social networks, or may not spend a lot of time on social media or other platforms.When you target fans on Spotify, we are able to convert a user of fan eager to bring them to buy tickets for a concert or to listen to their new album. "
One of our other tests The partners, John Hughes Group, wanted to join the younger listeners who were on the market of a car new or used, that they did not reach through radio commercials. Michael McGrady, head of digital marketing Rohanna Pty Ltd, said; "If you want to reach the right audience, you have to follow them where they are listening in. Radio is declining when it comes to reaching Generation Y, and streaming is on the rise."
"Advertising platforms are usually complicated – but Ad Studio is simple, and the ad creative feature makes the process even easier." [19659003] The introduction of Ad Studio comes just after the launch of Active Media in Australia earlier this month.
Source: Eleven PR
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