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Australian commercial radio have launched the RadioApp competence for Alexa, which allows listeners to ask Alexa to broadcast one of the 300 Australian AM, FM and DAB + digital radio stations.
Talking to Radio Alive today, the CEO of the ARC, Joan Warner said "Listening to the radio is one of the most popular uses of smart speakers." The Australian radio industry has therefore created a voice experience that works easily and seamlessly on all Alexa compatible devices,
"Consumers expect a lot from technology and, more than ever, radio is collaborating as an industry to ensure that local Australian content is readily available on all platforms and devices."
The RadioApp skill is now available to listeners simply by asking Alexa to broadcast their favorite radio station by name or frequency. For example:
- "Alexa, play 2 GB"
- "Alexa, play Smooth FM"
- "Alexa, play 103.5"
- "Alexa, play Triple M"
To find out which station is the right one, this skill uses the postal code to which the device is registered, as radioinfo found out at the Alexa conference booth today.
Country Manager, Alexa Skills Australia and New Zealand, Kate Burleigh said, "Australians are known for their speed in adopting new technologies, and they also spend a good part of the day listening to the radio, so we're excited to work with broadcasters to help listeners tune in to their favorite stations using only their own. voice
"The brands have developed skills so that Alexa can offer its services to customers by voice.
"Congratulations to commercial radio in Australia for the phenomenal job of bringing together 315 radio stations and 3465 ways to tell Alexa station names. There were a lot of problems to solve to bring these stations to life on Alexa. "
"RadioApp's know-how for Alexa is the latest example of the simplicity and convenience of voice technology for listeners."
The ARC has developed this skill with the leading provider of mobile radio solutions All in the media (AIM) and will be the subject of a marketing campaign including promotions and live advertisements on commercial radio stations across the country and should allow consumers to more easily find Australian stations among dozens of thousands of radio stations around the world.
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