Can Microsoft's Surface Go tablet take on the iPad?



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NOTED gets an exclusive preview of Microsoft's new rival iPad, the Surface Go.

After a successful run with its premium Surface-based tablets and laptops, Microsoft is seeking to go mainstream with a lower -cost tablet aimed at casual, multi-tasking computer users.

The $ 699 Surface Go will debut in New Zealand on August 28 and include much of the functionality of Microsoft's flagship Surface Pro – a tablet with a detachable keyboard that has proven popular in the corporate world Windows in the field of technology

Surface Go is a bold move for Microsoft, which has a shaky debut in computer hardware in 2012 with the Surface RT. It was poorly produced in US $ 900 million The following couple of iterations of the Surface is slowly becoming more of a Windows 8 with a device that doubled Dell, HP and Toshiba have had a hard time.

It was not until 2015 and the release of the Surface 3, now running a much better Windows 10, that Microsoft finally turned

"This is the first one that broke through, both for multi-tasking and in terms of the form factor. It was the first hit for the Surface, "says Dan Laycock, Senior Communications Manager, Modern Work, Life & Gaming, at Microsoft.

" With the Surface Pro it was about removing you from the mouse and keyboard world. You can use, you can use a pen, use it as a tablet or laptop. "

 Dan Laycock holds the new Surface Go. Photo / supplied

The Surface Pro was not cheap compared to laptops with the same specifications. But for people who needed access to Windows and the Office of Productivity continued on the move, it was the go-to alternative to the iPad.

An innovative fabric-coated clip-on keyboard and the digital ink pen and touch screen It is hard to know exactly how to make the surface of the surface and the surface of the surface of the surface.

But the company flagged Surface Products as a June 30. An analysis of Microsoft's revenue based on filings with the US Securities and Exchange Commission US $ 5 billion in the last year.

That's small change for a company now surpassing annual revenue of US $ 110 billion, but impressive for a six-year-old hardware business

PC sales have finally recovered after a six-year slump the world. But it does not matter what the iPad is about.

"We see tremendous loyalty from the world of customers. growth that we've seen, "says Laycock.

Scaled Down Computing

NOTED had a hands-on preview with the Surface Go on Microsoft's Redmond, Seattle campus, not far from Building 87, Microsoft's hardware lab where the Surface computers and Xbox gaming consoles are designed.

With a 10-inch screen, the Surface Go's dimensions fit in between a large smartphone and the 12-inch Surface Pro. All the visual cues from the Pro – the distinctive kickstand and squarish body are there. The telling difference is the lightweight feel of a compact keyboard, which makes it feel good to have a comfortable typing experience.

"It's about 85 percent of the keyboard size. The keys are obviously closer together and more concave. As you build that muscle memory you'll start to learn it, "he says.

" Our testing shows people get to about 97 percent of their word typing rate when typing on this. "

The big price difference between the Go and the Pro naturally means the internal hardware specifications differ. The Go is powered by an Intel Pentium Gold dual-core processor which can not match the Core i5 and Core i7 processors available in Pro models. The Surface Go is rated for nine hours of battery life, versus the Pro's 13.5 hours.

 Surface Go on the go. Photo / supplied

These factors will likely be used separately Go from Pro buyers. While doing the rendering of 3D rendering images in Office applications, it is more likely to be a processor-intensive than a business user needs.

someone buying a Surface Book 2 or a laptop, "says Laycock.

" We can imagine this in the hands of a frontline worker who needs to scan a document. This is also a major personal device, it is much more than a phone. "

It might also be popular at the end of the market, where Chromebook devices, powered by Google's Chrome operating system, dominate.

Laycock says pre-orders for the Surface of the United States and Canada on August 2

The Surface computers can fairly be credited with lifting design standards across the PC industry in recent years. While Microsoft is effectively competing with its partners in the computer industry, it also has an interest in Windows thriving on rival hardware.

"There are folks in the building who say, 'hey, they stole our idea,'" says Laycock

"But more importantly, it's a virtuous cycle, because the more touchscreens there are, the more apps that implement touch well. The most people who support the pen, the more apps that support pen. "

Surface Go

Most of what you get with the Surface Pro in a more compact format that means more portability but some compromises in terms

$ 699 (available August 28)

Surface Pro

The flagship Surface device that really got the ball rolling with the successful Surface 3. Microsoft had an iPad rival in mind but added a decent keyboard and the Windows experience for full access to office productivity. It has been a winning combination.

From $ 1,349

Laptop Surface

Strong Appetite for the Surface Pro $ 1,249

Surface Book 2

A Fully-fledged Laptop to rival high-end HP , Dell and Toshiba laptops and an alternative to the MacBook Pro. The tablet theme continues with the book's screen detaching for separate use with the touchscreen and pen. A powerful, well-built laptop running Windows 10 Pro

From $ 2,549

Surface Studio

A high-end, high-powered all-in -one desktop consumer promo squarely at designers, architects and photographers with all the design flourish those professionals most appreciate. It introduced the Surface Dial as a new way to navigate applications. A niche product given the high entry-level price, but a device that showcases Microsoft's rapidly evolving design pedigree.

From $ 5,199

] Peter Griffin visited Microsoft's Seattle HQ as a guest of Microsoft

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