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Damon Kelly (Enlighten Designs) 
Credit: Enlighten Designs
Enlighten Designs Deployed a Web Content Management System to Revise the Digital Capabilities of the Institute of Waikato Technology (Wintec)
Hamilton specialists partnered with Progress, a developer of applications and digital technologies, while leveraging Microsoft solutions.
Specifically, Enlighten Designs deployed Progress Sitefinity. , an offer designed to enable Wintec to improve the acquisition and retention of students in 60 countries.
In collaboration with Progress, Enlighten Designs, the institute has chosen Progress Sitefinity as a platform for its new website.
"Progress was chosen because of its user-friendliness and ready-to-use functionality," said Damon Kelly, CEO of Enlighten Designs.
"For the first time, marketers would not need Kelly to explain that this solution allowed Wintec to" turn "its website into a" central communications center ".
Parallel to the possibility of introducing additional multilingual versions of the website, the polytechnic can also interact more easily with students and parents through a platform accessible from any point of view. which device around the world. , the quality and timeliness of interaction among students, parents, and educational organizations can significantly influence the choice of one educational institution rather than another, Bradley said. Vines, IT Director of Wintec.
"We needed a solution that could centralize our siled channels while allowing us to meet the needs and expectations of our student population . "
Vines The Sitefinity solution allows Wintec to "respond quickly" to requests, while making "significant" changes to content and layout in addition to launching marketing campaigns and SEO practices. "Progress Sitefinity has given us a flexibility that we would never have imagined". "For the first time, our marketing team feels empowered to optimize the customer journey without any IT help."
"This immediately turned into a competitive advantage for us and was felt by our potential students and current.
Wintec plans to take advantage of additional features offered by the platform, including content customization, testing and user experience. "More than 2,700 customers globally rely on Progress Sitefinity to deliver exceptional online experiences to their audiences across all device types and platforms, "said John Ainsworth, Progress's Senior Vice President of Commodities, with powerful features and ease-of-use that translate into more productive marketing and IT teams and more customers.
"Wintec is an excellent example of how a school can take advantage of the latest technology to stand out from the crowd. e competition and win and retain students through a centralized and compelling journey. "
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