The Apple HomePod accounts for 4% of the smart enclosure market

Smart speakers are gaining popularity, and it's easy to see why. Pod-type devices not only provide their customers with an excellent sound system, but they have quickly become the focus of many homes, with people relying on their built-in smart assistants (whether they be Amazon Alexa or Google Assistant) for household chores. , reminders or a weather forecast. But even if the US interest for these speakers increases, it would seem that a company is being left behind. Canalys recently released new data on the booming smart speaker market and revealed that Apple's HomePod, which was a highly anticipated competitor of the Google Home and Amazon Echo ranges, is not meeting expectations. d & # 39; Apple.

2018, the research firm estimates that there will be nearly 100 million smart speakers in households around the world. This represents an impressive increase of about 150% over last year, and much of this growth is attributed to Amazon and Google. Echo devices should retain an impressive 50% market share, while Google Homes will account for about 30% of all smart speakers by the end of 2018.

But Apple and HomePod are far behind. According to projections, Canalys will capture only 4% of the global market of smart speakers in 2018. And when the forecasts will be further expanded, Canalys does not seem very optimistic about the growth of Apple in this industry. By the year 2022, the HomePod should claim only about 10% of market share. Although it's better than its current status, it's not yet a match for other players on the market.

On the other hand, it seems that Google will soon catch Amazon with its Home speakers. In four years, Canalys predicts that the two companies will each take 34% of the market, which means that Amazon should lose ground to Google. In addition, as other players start to enter the smart speaker game, it is likely that they will also be able to attract customers away from more established people in the world. ;space.

Overall, it looks like Apple has its cut of work if it wants to stay competitive with the HomePod. A cheap version of the smart speaker might help.