Celebrities on Instagram: – That's why they have a closed Instagram profile

The fact that celebrities and the flu have a profile on Instagram has been barely ruled out in 2019. According to Ipsos figures, the image sharing service has become the third largest social media in a few years and a significant proportion of users belong to the 18- 29 age group.

If you are one of those following influenza, bloggers, reality participants or other familiar profiles on Instagram, you may have noticed that something has changed recently.

While most previously had open profiles on Instagram, you now have to follow each of the influences to see the messages that they post.

If we believe social media experts, the new trend may have consequences for some of those who follow it.

– Blocks the critics

Among those with a closed Instagram profile, the big names are bloggers Isabel Raad (24) and Andrea Sveinsdottir (24). But also smaller scale influences, like many of the participants in this year's "Paradise Hotel" and "Ex on the Beach", are following the new trend.

Hans-Petter Nygård-Hansen, social media expert, believes that several Instagram profiles are now closed for several reasons. One of them assumes that they themselves want greater control over consequences and vocabulary, often in the form of negative comments and incentives.

– By having a closed profile, we have the opportunity to block those who engage in networking, harassment, factual inaccurate and factual criticism, as well as in certain environments, such as fans of the Women's Guide, bloggers "Blog top bloggers" and "unwanted and curious journalists", says Nygård-Hansen. .

He also thinks that this may be due to greater control over the posting of advertisements to minors, since a closed profile reduces the risk of being caught, as well as wanting to give the consequences a sense of exclusivity by forcing them to be "approved". »To access the content.

Last, but not least, Nygård-Hansen believes that the strategy offers better opportunities to build the most appropriate audience, in order to strengthen the relationship between the number of subscribers and the involvement. It's better for algorithms, which can affect the revenue of Instagram profiles.

Increase in the number of followers

Andrea Sveinsdottir has already participated in the television series "Paradise Hotel" and "Love Island", and directs one of the most read blogs in Norway. In addition, it has a little over 44,000 subscribers on Instagram.

Sveinsdottir explains to Dagbladet that she closed her profile after noticing that many others had done it – when she wondered why. Shortly after, she quickly discovered the results on the tracking number.

– I closed it and I gathered several hundred followers in a few days. I'm at least 1,000 followers since I closed it, she said.

The 24-year-old said she's rocking a bit between the open profile and the closed profile, but that she's experiencing several benefits in closing it.

– At the same time, you can choose who you want to follow and it is easier to delete spam profiles, she adds.

The financial advantage mentioned by Nygård-Hansen, Sveinsdottir has not noticed anything so far.

– It makes sense, but it's been so short that I do not think it still seems to me completely.

Sofie Karlstad (21), part of the Paradise Hotel season this year, has also closed her profile on Instagram. She tells Dagbladet that she did it after finding that former reality participants did it and that she now advised her relatives to do the same.

– I closed my profile to avoid the number of useless hats. In addition, many are happy to continue our lives right now, so I have a little control. In addition, it gives followers, she says.

She rejects the fact that it has anything to do with the economy – and says she did not do it to keep reporters away.

– It's a little illogical to have a closed professional profile, because you can not have a business profile that allows you to follow statistics and make a connection with your stories, she continues.

– a bad strategy

Paal Nygård, digital advisor at Geelmuyden Kiese, thinks part of the story is that profiles want more followers. An open profile increases the risk that many people will register regularly without actively following the profile. With a closed profile, profile tracking is a prerequisite for viewing the content being published.

– The result of a private profile may be that more people are actively following the profiles and the threshold to stop following the profile becomes higher. The effect is probably better for the larger profiles and those who publish highly divisible content, he says.

Nygård adds that an open company profile provides information on views, scope, exposures and profile interactions, which are important data for advertisers and serious partners. With a private account, you lose that opportunity. The advantage for the biggest is that they already have a large number of established and loyal followers who provide advertisers with stability and security.

Moreover, they are often very present on several channels, such as Youtube, Snapchat and blogs.

– Known profiles can have a positive effect of having a private Instagram profile on the part of curious people or fearing to miss what is happening, ie the "FOMO effect" ( afraid to miss) ". Chez jodel We see a tendency to be frustrated with "ghost followers" who ask other "Jodlers" who follow various closed Instagram profiles to share screenshots of posts and stories, says Nygård .

He believes the new "trend" may be a failed strategy for many. Among these, he cites as an example the participants of the "Paradise Hotel".

Having a private profile reduces visibility and its potential reach. One does not become visible under the exploration page, nodes and subject places, making it unavailable to a potentially larger audience and the divisibility of the content worsens. This will in turn affect the reach, engagement, and number of new subscribers in the profile. In addition, they miss important information that can increase the value of employees and serious sponsors.

– For the participants of this year's "Paradise Hotel" and "Ex on the Beach", a private account is probably not a very good idea. They are simply not big enough and relevant to carry out such a strategy, "says Nygård.

– Reality participants must prioritize good content, create engagement, generate new subscribers on an open business profile, and use the "guilty pleasure" relationships of people facing this type of reality. In the long run, it may be wise to make the profile private to preserve the subscribers generated during the participation, but in my opinion, the focus should always be on the unique and personal content, as well as on the search for new ways to generate new subscribers. he added.

– No proven effect

Having a private account to have more followers has become an established truth, although few people can prove the effect, he believes.

– The smaller influences, bloggers and reality participants believe that a private account is the recipe for multiple subscribers, depending on what the biggest players do. This without realizing how much their starting point in terms of the number of followers, content and speed must say. A private account is an appropriate strategy for the larger, but the personalities that are relevant to the time borrowed should think differently.