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Rights Manager Fotball Media, owned by the Norwegian Football Federation, and Norsk Toppfotball have reached an agreement with the Chinese sports application Dongqiudi.
This is the first time that rights on Eliteseria are being sold directly to a foreign market located outside the Nordic region and Europe. The fights are becoming accessible to users in China, which represents a huge market with more than 1.3 billion people.
The deal gives the Chinese the right to play all the matches of the elite series of the 2019 season to 2021.
"They can quickly become very interested in the players and clubs available in China"
Does Football Media believe that? It is not new that Eliteseria be sold to actors who derive significant income from foreigners
gaming companies, and in Asia, they always played a lot of football!– Jesper Mathisen (@jespermathisen) November 27, 2018
"It's exciting for the Norwegian football product.The volume they reach is high by our standards and it's the first time we sell Norwegian football series to a country outside of the country." Europe, says Knut Kristvang of Fotball Media.
Two million
Dongqiudi will even add a Chinese commentary sound to his shows.
The Chinese company claims that the application has four million daily active users, but not less than 40 million registered users.
According to VG, the sports application paid less than two million crowns for the transaction. The amount is shared between the two owners of Fotball Media.
Dongqiudi's director of business development, Guo Kaixuan, explains the acquisition that football is very popular in China and they want to expand their offer.
Open opportunities
He believes that the Elites series will capture China's interest.
"Football is the most popular sport in China and has developed rapidly in recent years, naturally supporters are focused on the best leagues, such as the Premier League, La Liga and Serie A, but they are not the best. Are also interested in football in others.
country, and some are interested in special leagues for different reasons, says Kaixuan.
Norsk Toppfotball believes that this agreement can create synergies for Norwegian clubs.
"This opens up new opportunities." The sales manager, Pål Breen, explains both the Asian market and Norwegian clubs, but also Norwegian companies more interested in profiling abroad than in Norway.
(© NTB)
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