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Describes the brand of jeans.
The drop in sales means that they are abandoning the brand, known for its cheap jeans.
"There has been a negative trend in the sale and profitability of Cheap Monday over a long period, and the H & M group has decided to lower its prices on Monday," he said in a press release.
H & M bought the clothing brand and Weekday shopday for one billion crowns in 2008.
The closure means that 80 employees in Sweden are losing their jobs.
The Monday store in London and the brand 's online store will close by the end of the year.
Cheap Monday is sold in several stores in Norway, including the Weekday chain. While the clothing brand is disappearing, H & M remains on weekdays and will continue to open new stores.
The Cheap Mondays logo is also a skull with an inverted cross, a kick against Christianity and organized religion. As a result, Fox News wrote in 2005 that "anticristal jeans" were fashionable in Sweden.
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