Komplett publishes bets on Amazon – E-commerce – Business

The case is being updated.

In total, 12 employees are affected by what the company calls a reorganization.

The Marketplace was launched in July 2017, but was widely advertised in the media in February of this year.

The goal was to create a Norwegian Amazon platform with various partners, including well-known Norwegian brands such as Jernia, Spaceworld Soundgarden, Platekompaniet, Elefun and Haugenbok.no.

Komplett accompanies more than 100 giant web hosting stores

– was too difficult

"With many external partners on our platform where the goods come from different warehouses, it has been difficult to provide customers with a unified shipping and delivery solution.We make no compromises to offer our customers the better shopping experience, "said Lars Olav Olaussen, CEO of Komplett Group.

Mr Olaussen, originally from Orkla, has bought the Norwegian e-commerce giant this year, after the foundation and general manager Ole Vinje announced their transfer to the investment company Canica of Karl Erik Hagen.

Earlier this year, Anton Hagberg, head of the market, had stated that the goal of the market was to be between 200 and 300 partners by 2018. When E24 spoke to Komplett in February, the company was counting 107 partners.

The road ahead

The limit of 350 crowns will be abolished from 2020

Komplett wanted to be known as Norwegian Amazon and the project leader, Hagberg, clearly expressed the importance of this project for the company.

– This is the complete future. If not Komplett is known for more than five years of electronics, I have not done my job, Hagberg said in February that he did not want to comment on it at E24 on Thursday morning.

The stated objectives and ambitions of the company were that 30 to 40% of the revenues should come from outside actors within the next five years.

"Innovating, it's trying and failing.The market did not work as we wanted, then we took a step back before continuing the course.We had the pleasure of working with highly skilled players and strongly customer focused, but overall we have not been able to simplify things for our customers, "Olaussen said.