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"Lykkeland", the drama series on the oil adventure in Stavanger in the 70s, is one of NRK's major efforts in recent years. It is considered Norway's most expensive TV series, with a budget of more than 90 million euros. The first took place on October 28 and more than 700,000 the first episode was broadcast Sunday night on television. Since then, more than 250,000 episodes have been recorded on the NRK TV player, according to NRK's own figures.
However, the numbers have declined from week to week, both linearly and in the flow service. With a low turnout for the fifth episode, which attracted 481,000 viewers Sunday.
"The seers are fleeing Lykkeland," wrote Aftenposten after the figures of the first four episodes.
– The belief in this program was superior to what the approval proved. It is noteworthy that the series dates back to both linear TV and the streaming service, said his partner Per Mæhre in the news agency Insight at Aftenposten, and described it as "old fashioned ".
Several television critics have praised the series, Stavanger Aftenblad, nicknamed the "Best Norwegian TV Series of Time". While the newspaper Dagsavisen / Rogalands Newspaper wrote that "Lykkeland" was likely to become a "sky blue" with an oiled shine, "said:" Compared to the epic story, the fiction becomes a bit tame, superficial and sometimes predictable. "
Read the full report here: "Lykkeland": the feeling of a destiny (Dagsavisen +)
Same as & # 39; Heimebane & # 39;
Other TV analysts have pointed out to Aftenposten that the average figures for "Lykkeland" are about the same as those of "Heimebane", the football series that has been a hit for NRK this spring and which is now ready for the second season of this new year. With the figures of the fifth episode, "Lykkeland" passes to 750,000 viewers. episode on average, the same average as "Heimebane" had.
"It is far too bitter to conclude from these figures that viewers are fleeing." Lykkeland "is a popular series." It's hard to figure out the numbers in the new reality of television, where streaming is becoming increasingly important, especially for drama series, "said Kristian Tolonen, head of analysis at NRK.
– Before, we knew everything about television on weekends. Now we know almost everything about television on weekends a month later. It will take several weeks to know the total victory rate of "Lykkeland," said Tolonen.
"Lykkeland" airs a slightly higher number of TV shows than Heimebane, which has a slightly higher proportion of streaming. This is not important when people see "Lykkeland", but if people see "Lykkeland," Tolonen says.
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On the norm
"The first to" Lykkeland "had surprisingly good linear numbers in the new TV reality, and now we are on the norm, says NRK director Ivar Køhn.
– Are you happy with these figures?
– I mean we are here, we should be on this type of series. The competition has become much more difficult. We do not want to see numbers as high as before, when series such as "The Battle of Heavy Water" and "Blue Sky" have exceeded one million.
– The level of this type of drama series is now about 400,000 to 500,000 viewers per linear episode. Then the number of repetitions and flows increases, from 800,000 to 900,000, "said Køhn.
"And I think that" Lykkeland "is a series of many people waiting to see all the episodes – they have" Lykkeland "in the" freezer "for so long.
Read also: Petter Næss – between the river of sins and the land of happiness
Kielergata
Also, TV 2 has had the premiere of a big drama launch this fall. The playwright "Kielergata" was created on October 18, with 344,000 in the first episode. Here again, the average number of films fell to an average of 231,000 during the first TV2 show. Including TV 2 Sumo, reprints and recordings, the series averages 422,000 viewers per episode, according to TV 2 This figure is well below that of the TV2 thrill series. "Grenseland" Last fall, which averaged 329,000 viewers.
"There is strong competition on the drama front with constant prices and good series everywhere, the fact that many have changed the way we consume program content is linear numbers, we would like to have higher numbers, but Fortunately, we have TV2 Sumo, where we are still catching up with new viewers.Over time, the total number will be better and we will be able to look so happy.TV2 continues to focus on the Norwegian drama , commenting on TV2's drama, Christopher Haug.
The eighth and final episode of "Kielergata" has been released and will air on Thursday on TV channel 2. "Lykkeland" is also part of eight episodes, the last episode of which was announced Sunday, December 16.
Read also: "Lykkeland" won at Cannes
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