[ad_1]
For several years, Petter Northug has been wearing Oakley glasses, but when he called for an early season in Beitøstølen, the wearer had worn unknown glasses.
The ski star has set up a separate team to build the Northug product brand. It is expected that in 2019 he will be on the market with his own sports glasses and gloves under the Northug brand.
"I'm looking forward to launching more new products under" Northug. "Of course, my goal is to do something better than anyone else on the market, and the Northug brand will provide products of unbeatable quality and design. rudder, and my team and I have great ambitions, "said Petter Northug.
On their own legs
As a result, Northug is following in the footsteps of several other athletes such as Bjørn Dæhlie, Thérèse Johaug, Kari Traa and Vegard Ulvang. However, unlike many others, it will not be part of Active Brands sports club.
– No, we'll manage on our own. But we signed an agreement with the ski federation so that the products could be exhibited, "said Sørum Langås, director of Northug.
He states that Northug has been actively involved in the planning and production of the collection.
He has been with all the way. He has accumulated a crazy experience on these products. Of course, he has a talented team around him, but few of them have such a specific product experience, "says Langås.
He does not want to wonder how much the cross-country skier will win on the mark.
Believe in a strong brand
Revenues from Petter Northug's private company may be down, forcing them to focus on the brand. Last year, Petter Northug Holding AS's revenues dropped by more than NOK 2 million to 14.4 million.
Trond Blindheim, Brand Expert and Rector of Kristiania College, believes Northug has all the prerequisites to create a strong brand.
"I think Northug's chances of success are just as good, if not better, if you look at his past accomplishments." "It's not long ago, Falun, and he's a colorful person who attracts a lot of people." Media attention, not only does it go fast, but also in the middle of summer.I think it has all the prerequisites to create a strong brand, "Blindheim said.
He thinks the time is running out for the iron to use its own name to create a new brand. But he understands that this has not been done before.
"After Falun, he was probably the equipment to come back and do the best he can, but now he's 32 and he has to start thinking about what he's going to live in the future." Northug is in himself a brand, perhaps the strongest we have in the country in cross-country sports, there is something to be done while the iron is hot and it's still hot for him, "said Blindheim.
Sponsorship agreement expired
The sponsorship agreement with eyebrow manufacturer Oakley expired after last season and, instead of renewing it, Northug has chosen to go in another direction. According to him, Blindheim will be profitable in the long run.
– Sponsorship agreements are often secret, so I do not know what he won earlier with this deal. But their own brand is the best in the long run because the sponsors disappear if they start to go wrong. As such, time is running out for Petter Northug to create its own brand, says Blindheim.
The new glasses will come on the market in 2019 and are designed by Eker Design. Later in 2019, he will also come with a series of sports gloves.
Northug already had a sportswear collection in collaboration with his former co-sponsor, Coop. When Mosviken signed a new deal with the national team before the season, he had to terminate his agreement with Coop because of sponsorship agreements with the national team.
According to Dagens Næringsliv, the agreement with Coop provided for an amount of eleven million crowns a year with a full countdown for sports and commercial activities.
Can win millions
Northug collaborates with Jon Inge Gullikstad, who helped create the brands of Vegard Ulvang, Therese Johaug and the electronics brand Kygo.
In recent years, Thérèse Johaug has expanded her collection of gloves and mittens to workout clothes, woolen clothes and casual wear. Sales of branded products have increased in recent years, despite the ban on doping. Already in 2015, she was trading mittens for 20 million crowns a year, and they were expecting that with more products, the brand would sell up to 100 million crowns a year. years.
Source link
