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[Nettavisen:] "We'll see prices go down again around Christmas, and then the question is whether we get the wild conditions we had before." Harald Kristiansen, Co-Communications Manager for Nettavisen, is impossible to predict.
Extra has reduced the prices of nearly 150 Christmas-related items, including Christmas sweets, Christmas cake, Christmas beer, Brussels Christmas, turkey, spice bread, cheese edamer , the lutefisk, the frozen bread and the frozen bread.
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Many goods have been reduced only a few pounds since last Friday, while some have been reduced by more than 30%, such as cakes and sauerkraut. Bulk nuts are reduced by 25% to 179 kilo kroners, which represents a price reduction of 61 kroner per kilo.
Kristiansen says price cuts started last week when they cut prices for Christmas wrapping paper for a one-cent roll.
"Since then, we have regularly lowered prices and we are generally seeing a drop in prices," said the communications manager.
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He believes however that it is not only necessary for customers if prices go too far. The previous extreme reductions included less than $ 5 for marzipan and $ 4 for sauerkraut. The problem is that the products are ripped off the shelves at a record speed, so the stores are empty.
"Although people want the lowest possible price, we are not fooled by stupid price battles because people are starting to pound so that others are not as well placed on their list as Christmas. so is a balance, says Kristiansen.
He points out that it is also important that low cost chains have low prices for customers to choose their stores.
"The Christmas season is very important to us and we are waiting for the contest to intensify for Christmas, Extra will be involved and will fight," says Kristiansen.
Kiwi: – We are even cheaper
Kiwi says they're as cheap or cheaper on all comparable items on the Extra list.
– The kiwi is and must be the cheapest. We are in charge of the price campaign and push prices every day. We note that competitors are following our prices, but it's still worth paying for the kiwi, "says Kristine Aagvaag Arvin at Kiwi for Nettavisen.
She adds that competition is tough every day.
Rema 1000: – We cut the equivalent or more
Rema 1000 confirms that they are also tracking price declines in the grocery product markets.
"In Rema 1000, we are working to get the lowest price on many thousands of product lines throughout the year, and Christmas products are no exception.We see this week that the market price of some Christmas products is down and we can confirm that it also applies to these products.Here we reduce prices correspondingly or more for our customers, "says Frederik Jahr, head of the communication at Rema 1000 for Nettavisen.
The newspaper was also in contact with Kiwi, confirming that they had also significantly reduced the prices of Christmas items.
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