Greg Peterson, of Peterson Farm Brothers, discusses his success using various forms of social media to promote agriculture.
• Greg Peterson uses many different social media to share agriculture-related content with the world
• His many parodies of famous music videos (available on YouTube) have had huge viral success
• The goal of Greg is to emphasize the importance of agriculture for those who are not part of the industry
• Greg's tips for a successful social media strategy – relate to your audience and display information that they will find useful