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BRASÍLIA – The President
Jair Bolsonaro
announced in its personal Twitter account the new official brand of the federal government. O
slogan
adopted is "Pátria Amada Brasil". The council of Palacio Plbadto warned that the disclosure would be through social networks.
The brand came out with a 30-second video in which only the Brazilian flag appears and a small text.
"In 2018, we did not go to the polls just to choose a president, we went to the polls to choose a new Brazil, without corruption, without impunity, without indoctrination in schools and without eroticization of our children. "says the room.
Advertising is closed by the voice of a child who sings the chosen slogan. By publishing the play, Bolsonaro praises the work of his Secretary of Communications and emphasizes the fact that it is broadcast on the Internet, without any disclosure campaign in television networks.
In a statement, the Plbadto Palace said that, since the launch of the new visual identity was done by social networks, there was a saving of R $ 1.4 million because "it would be the expected cost if the action was carried out ". by traditional television channels. "
A competent SECOM book that outlines the new logo of the federal government. The most important part is that advertising is launched on the Internet with zero cost, saving more than $ 1.4 million for public coffers if the action was carried out by traditional television channels. pic.twitter.com/k2JziUx1C0
– Jair M. Bolsonaro (@jairbolsonaro) Jan. 4, 2019
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