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In a field of research called "dependency design," some of the highest paid professionals in the industry work tirelessly to keep us stuck on our phones and tablets. Although recent business campaigns such as Facebook and Google have turned their sights on the times that are increasingly consumed by these devices, it is true that such companies have used "tricks" to keep their users connected to the Internet. as long as possible.
In an article published for Popular Science magazine, journalist Eleanor Cummins listed some of the major artifacts used by sites, games, and applications to make our brain literally addicted.
Dramatic Breaks
Although long charging periods are still a vestige of the long-awaited dial-up Internet, this time is not always spent for the same reason today. . "If Twitter's only priority was ease of use, the list of users would load automatically," Cummins pointed out, referring to the bluebird circling the screen before the tweets are displayed
is that this delay in many cases is even useful. By keeping the user on hold, a sense of anticipation is created – which, like a slot machine, ultimately releases doses of dopamine into the brain, an extremely important neurotransmitter badociated with the sensation of pleasure. Something very similar happens after the consumption of nicotine or heroin, for example
2. Infinite Scroll
No matter how long you slide your finger on the screen, there will always be more content – unless you take into account the function recently set up by Instagram. Again, it is an operation similar to that of a casino machine, which reinforces the sense of anticipation.
And infinite scrolling was condemned by his own inventor. "What I thought was a good experience actually caused the loss of millions of human hours," said designer Aza Raskin at Pop Science
. Varied Rewards
It would be useless to spend practically endless hours with the cell phone in hand if there were no rewards. It's another trick, of course. In the case of Facebook, this award takes the form of an increasing number of publications or tanned pages. On Twitter, a good day is provided by content that is really relevant to the user – who is likely to pbad the balloon, to come back.
And the most insidious: it is inevitable. Even if you want to access your Facebook shortly to send a message to someone, the way the network is designed gives you a considerable chance to "take you to the jump".
4. It must be completed!
Here is another human trend: most of us need to finish something that has begun. "While some people may leave 20 missed calls and over 2,000 unanswered emails, the data shows that unfinished business reminders are a good way to get people to interact with an app or game." Says Cummins. In this department, it's worth highlighting the Instagram notifications or even the sense of socialization promoted by the ubiquitous Farmville for a while.
5. The era of the autoplay
A large part of the sites and applications for entertainment and / or the formation of social groups leaves us in a state of obvious pbadivity. If you start watching videos on YouTube, for example, or click on Instagram Stories, a continuous stream of updates – new videos or new stories – will take over for the next few minutes. And breaking that cycle is not always easy. This is, after all, a derivative of infinite scrolling.
Source: Popular Science
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