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It is ten o'clock in the evening. You are sleepy and plan to go to bed early. You put on your pajamas, you brush your teeth, lie down and look at the phone one last time before turning off the light … A few hours later, it is dawn and you continue to look at the phone. What happened?
There are ways to make people unconsciously connected to devices such as smartphones, tablets and computers
Photo: Getty Images / BBC News Brazil
Remaining "attached" to a technological device is a very common experience – and there is a research area dedicated to making people unconsciously connected to smartphones, tablets and computers. It is known as the design of addiction. It was invented by experts in user experience (also called UX) and uses neuropsychological tricks to keep the attention of our minds.
Maybe you have heard about tanning in something you posted on a social network gives a feeling of pleasure and confidence, and we know that this injection of dopamine makes us use more and more of these sites .
But all of these applications have much more subtle and less obvious features that have a big impact on our relationship with technology.
Get to know four addictive design tips that make you want to drop off your device.
Spending hours reading comments or watching photos posted on social networks would not be possible without the invention of infinite scrolling
Essentially, it is possible to continue to see new information without limits. the mouse for your news feed
Spend hours reading comments or to watching photos posted on social networks would not be possible without the invention of infinite scrolling
In this way, your brain never takes a break, and only your will can make you stop watching the application.
"Unlike many other forms the movies show credits after about two hours, but you can slide, tweet or play until you die," says journalist Eleanor Cummins in an article published in Popular Science magazine.
The creator of Infinite Scroll calls Aza Raskin and explains to Popular Science that his intention was to facilitate the user's experience. he regrets his invention
"In fact, what I did was that humans literally spent hundreds of millions of hours," he criticized [19659018] Scroll down or press to refresh
Another addictive information-related tool causes the user to scroll down or click to refresh the page. The concept was created by Twitter, using a UX design trick.
When you open Twitter, it displays the information you saw the last time you entered. You must manually pull or swipe down on your phone or press "see new tweets" on your computer to access the latest information.
The addictive tool builder today deplores the creation of its functionality
This action is similar to that of a slot machine in a casino. Studies show that it releases dopamine, since our brain anticipates that this action will bring us a reward.
Loren Brichter, a former Twitter engineer, told The Guardian in 2017: "Pull-to-refresh" (addictive) is addictive. Twitter is addictive, these are not good things. "
It is interesting to note that something that may seem like a design mistake, because it hampers our access to our own profile, is another tool deliberately used by social networks. 19659006] Imagine that you want to join Facebook, Instagram, LinkedIn or Twitter just to post something.When you open the website or application, you will inevitably find comments and messages from other people. most likely, you will be tempted to read it.
The fact that none of these networks direct you to your profile requires you to interact, even with the corner of the eye, with content generated by other people.] 4. Notifications
And as soon as you enter, the page warns that someone you know has just published something or you have X amount of new posts without reading, your changes It will be even more important.
Notifications are based on studies that show that most people do not like have pending tasks
Photo: iStock / BBC News Brazil
Notifications are another very effective feature of addictive design.
So, if your phone is filled with applications with small red circles indicating the number of notifications you have not read, it is likely that in some cases
And once at the Inside, it is also very likely that your business generates immediate responses from other people, which in turn triggers new notifications.
Now you understand
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