Netflix tests a more expensive plan in Brazil and may worsen existing ones

               Time of Access

Jul 9, 2018, 6:50 pm – Posted Jul 9, 2018, Netflix began testing in Brazil the commercialization of a new business plan. subscription called ultra package, it is positioned above the premium, which was the most comprehensive available until its arrival.

This type of test determines which price can bring more benefits to the business, taking into account both the volume of consumers and the value of each customer. willing to pay for a service or product.

Navigating in different combinations of browsers, smart phones and different computers, the report uncovered two price scenarios: in one, the ultra is sold for $ 45.90 and, in the other, for R $ 53.90.

In the first, Netflix lowers the features of the premium package, which costs $ 37.90, to make the ultra more attractive. Instead of the four 4k simultaneous screens traditionally included in Premium, in this scenario, the customer is entitled to only two, against four Ultra screens, for $ 45.90, also includes HDR technology. The base package, worth $ 27.90 R, only includes one transmission at a time, instead of two as usual.

In the second scenario, the terms of the premium and basic packages remain unchanged, and the new ultra comes out for R $ 53.90 per month, with the addition of HDR, technology that improves brightness and contrast of the image.

Users who have already signed the Premium Plan have not yet been affected by the change and continue to receive the plan that they have hired. There is no information on future changes for those who are already subscribers.

The ultra package started being tested in Europe a week ago. "We are testing different prices and features to better understand how consumers value Netflix," company spokeswoman Smita Saran said by e-mail on the US site CNET.

Plans available on the official website Netflix

Despite having 125 million users worldwide, the company is still not profitable and accumulates debts of 15.5 billion dollars for financing the same series and movies.

Wanted, Netflix Brazil did not return the contact until the publication of the article